Cross-Media Entertainment

This Blog shares Christy Dena’s research into cross-media entertainment. It is about storyworlds that are experienced over more than one medium and arts type. (Previously ‘crossmediastorytelling’)

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September 29, 2005

Forget the Rules launched

by @ 10:57 am. Filed under Uncategorized, Repurposing

I’ve spoken before about a new cross-media project that was being developed here in Oz. Well, it has been launched. Forget the Rules is a cross-media project that falls on the extreme left side of my cross-media continuum: it provides the same content over multiple platfroms, rather than offering different content over platforms. It is a drama created by Jim Shomos and Paul Baiguerra of Global Dilemma that is available simultaneously on TV, broadband internet and mobile phone.

At present there are some snippets of scenes provided for insight into the show and the characters. You watch a snippet and can then choose an ending. They have good design by allowing you to then watch the alternative ending too. The acting was a bit wooden, so we’ll see how they relax into the show. I’m not that interested in the topics (singles looking for sex, having trouble with mates, looking for a partner). They are universal themes, but the way they deal with these issues is niave. It is targeted at a culture that I don’t subscribe too. Nevertheless, I enjoy the choosing of endings and was pleasantly surprised by what they offered. I was coloured though, for whenever someone chooses something they are suddenly highly invested in the experience. One marker of successful design is how closely the scene depicted the choice. The names of the choices must be an accurate description of the object.

Couple of clashes: the Kama Sutra game entails playing with another person, a friend. Keeping in theme with the show the game is for horny friends, but the idea of inviting someone else to play an orgasm game didn’t rock my boat. It is something I’d like to do secretly on the web rather than publicly. Another successful orgasm game that is played single player is the widely popular Orgasm Girl. Another problem: they don’t have an email registration to find out more details once it is launched. Strange. It has been created (I websucked the site) but it is not publicly available (or did I miss it?). I find this the most important feature of sites I go to. I don’t want to have to remember to go back to the trillion sites I visit, I want to be prompted.

The full series commences on Oct 10th. Should be interesting, we’re getting a big collection of Oz created content that includes Web & mobiles: Girl Friday and Random Place...Good on you creators!

One Response to “Forget the Rules launched”

  1. Cross-Media Entertainment » Blog Archive » Mobile Industry Creators Podcasts Says:

    [...] She has interviewed Joe T Velikovsky (who I just blogged about) and also interviewed Jim Shomos and Paul Baiguerra of the Forget the Rules multi-platform soapie(who I’ve blogged about before too). I love the pics too. Great stuff Keren! I’ve added your blog to my Mobile Arts section.   [link] [...]

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Cross-Media Paradigms: 360 content, aggregated narrative, alternate reality branding, alternate reality game, ARG, assemblage, a-cross media, branding, buzz marketing, CME, convergence, convergent journalism, cross-media, cross-media communication, cross-media entertainment, cross-media game, cross-media storytelling, cross-sited narratives, digitextuality, distributed narrative, emergent narrative, enhanced tv, entertainment everywhere, episodic gaming, franchises, games, integrated performance media, intermedia, inter-media world franchises, intertextuality, locative-arts, mixed-reality game, multi-channel, multi-platform, multi-modal, multivariant narrative, neo-baroque aesthetics, networked narrative environments, new intertextual commodity, new marketing, participatory culture, participatory design, polymorphic narrative, remediation, second-shift aesthetics, superfictions, transfictionality, transmedia intertextual commodity, transmedia storytelling, transmedial narrative, transmedial worlds, viral marketing, worlds, X-media, XME...


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A cross-media creator is a conductor of an orchestra of media channels & arts types; an imagineer, constructing fictional worlds that cover the planet; a programmer, interpreting conversations between technology and nature; a sorcerer conjuring awesome events even they are surprised by; an audience member that wanted more, and so made a pact with The Creator to change the world.
— Christy Dena, 2005


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