XX Olympic Winter Games 10-26 February 2006

Schedule: 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 February 2006 18:20 (GMT+1)
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Torino 2006 logo
Torino 2006 logo
The “Mole Antonelliana” with its unmistakable silhouette takes on the resemblance of a mountain reaching far up high, where the white of the snow meets the blue of the sky. The Torino 2006 Olympic Games Logo is the perfect synthesis of geographical, emotional and cultural connotation. The geometric forms of the ice crystals which form the heart of the Mole – the symbolic essence of the city of Torino – are intertwined to form a closely woven net: the web, emblem of technology, but in particular of the eternal spirit of communion between nations, which the Olympic Games have represented right from their creation.

The ideals linked to the logo reflect the very nature of the forthcoming Games:

City/culture - mountain/nature relationship: the logo recalls not only the Mole Antonelliana (the city and architecture) but also the Alpine peaks (the unspoilt nature of the mountain districts), expressing a sense of exchange and interaction between the alpine resorts and the city.

Transparency: the mountains are not seen as an impediment but rather as a gateway between Torino and the rest of the world, they do not hinder interchange between populations with different cultural traditions, but rather enhance it. The sheer force of the multicultural issues adds prestige and emotional value to the Olympic Games.

Dynamism: Torino is always on the move and the passion with which it takes on the role of host city of the Games is proof of this.

Design and technology: the city develops in line with the times. The most famous Italian designers (Giugiaro and Pininfarina) contribute to make Torino one of the most avant-garde cities in the world, a true trendsetter.

A young look: targeting the future, reflecting the shedding of old skin.


The emblem of the XX Olympic Winter Games was designed by the creative studio Benincasa-Husmann from Milan, who won the competition for the creation of the Torino 2006 Emblem. The logo was presented to the Italian President, Carlo Azeglio Ciampi, at the Quirinale presidential palace in Rome, on November 27, 2001 and on the same day the new Olympic flag was presented to the mayors of the locations hosting the Olympic Games.




OLYMPICSTORE.IT


All the XX Olympic Winter Games merchandising is on line! Available on www.olympicstore.it, the official e-commerce of the Torino 2006 Olympic Winter Games!