Education in Academia & Industry
From CrossMediaWiki
This page provides information about previous and upcoming courses and training that has been undertaken in academia and industry (TV, Advertising, etc) to directly address cross-media theory and creation.
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Academia
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Advanced Media Production (Aus)
- 'COMM 1160 is a collaborative course seeking to facilitate the exchange and development of advanced skills across students’ production areas. Students will work in mixed production groups where completed projects must incorporate television, radio and hypermedia outcomes. Students will be able to take advantage of their expertise within their discipline areas to develop a major portfolio piece that reflects their role as critical and creative workers in collaborative contexts.'
2005, Media Studies, RMIT University.
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The Entertainment Experience: Cross-Media Forms and Interactive Technologies (Aus)
- 'This subject will look at the interconnection between various entertainment industries. Students will be required to look at the emergence and significance of various entertainment vehicles which dominate mainstream cinema (e.g. blockbusters, spectacle, action films, special effects etc.). The implications of the cross over between the film, television, comic, and computer game industries will also be explored. Students will also be expected to evaluate critical and theoretical frameworks which may be applied in response to the altering shape of entertainment structures, particularly issues centring around questions on realism, narrativity, spectatorship and audience reception. These will be explored in response to the central role played by new technologies in film narratives; the science fictional nature of the film medium; computer games and the collapse of the linear narrative flow; the applicability of film spectatorship/identification theories in relation to these more interactive media forms; and gender, performance and spectatorship within the sphere of interactive technologies.'
1999, Angela Ndalianis, Cinema Studies, University of Melbourne.
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Industry
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The AFI Digital Content Lab (AFI DCL) (USA)
The AFI Digital Content Lab (AFI DCL) incubates new forms of entertainment programming on digital platforms from idea to audience. Placing the highest value on creative excellence, the AFI DCL pairs design and technology experts with professionals from TV, film, games and an array of programming initiators in an R&D environment to adapt new and existing concepts to digital creation and distribution. In short, we create content for new and emerging digital media.
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Convergence Jam (Aus)
Melbourne, RMIT, 2004, 2005
- 'Convergence Jam is an innovative media practitioner laboratory that will be run in a style similar to that seen on the hit television show, The Apprentice.
- Teams of games developers, filmmakers, animators, digital media practitioners and new media artists will be guided by leading Australian converging media professionals in creating a prototype of a converging media concept, for delivery across platforms including the web, games, interactive TV, mobile phones, film and television.'
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Cross-Channel Review Boot Camp (USA)
Forrester Research, June 29-30, 2004, Cambridge
- 'Forrester's Cross-Channel Review Boot Camp will provide an understanding of Forrester's Cross-Channel Review methodology, the tools and training necessary to evaluate a cross-channel customer experience, and a user experience scorecard conducted in collaboration with Forrester analysts and peers. The scorecard presents criteria for an action-oriented evaluation of the experience a firm provides for its customers within and across multiple remote interaction channels, including the Web, interactive voice response (IVR), email, and agent-based customer service. The review also assesses the consistency of data and language across channels, as well as a firm's ability to smoothly escalate customers from one channel to another.'
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Cross-Platform Media Teams (USA)
June 21-24, 2005
- 'This seminar brings together senior executives from both Web and traditional operations to tackle the challenges and rewards of multi-platform media and interdepartmental cooperation. Participants boost teamwork while getting the core knowledge and strategies required to build lasting multi-platform news operations.'
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Interactive Project Lab (IPL) (Canada)
2002/...
- The Interactive Project Lab (IPL), established in 2002, accelerates the creative, business and technology skills of Canadian interactive media talent to foster the creation of innovative projects and viable start-up new media companies. The IPL was Canada's first national interactive project acceleration program, in which successful prototypes selected from a Canadian-wide competition were refined and developed for the domestic and international marketplace.
- The IPL is a rare opportunity to bring your prototype to the attention of the marketplace while enjoying the benefits of continual professional mentorship, initial funding and access to a world of resources.
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Laboratory of Advanced Media Production (LAMP) (Aus)
2005/...
- 'The Australian Film Television and Radio School (AFTRS) has launched an initiative called the Laboratory for Advanced Media Production (LAMP), and named Gary Hayes--who was previously a senior producer at BBC New Media, and who is also a veteran of the American Film Institute's Enhanced TV Workshop (now known as the Digital Content Lab)--as its founding director. According to AFTRS's head of digital media, Peter Giles, LAMP will comprise "a series of cutting-edge seminars, workshops and labs that will enable Australian content creators to create entertainment for the global stage." Much like the AFI Digital Content Lab's workshops, LAMP's workshops will be tasked with bringing together teams of producers, writers, directors and designers, in order to create prototype, cross-platform (TV, Web and mobile), interactive digital programs and applications. "LAMP will follow similar models in the UK and USA that have really stimulated the interactive industry, but it is important that we do not lose sight of the uniqueness of the Australian story," Hayes said in a prepared statement. "In Australia, only 24% of new TV programs are created locally, compared with 91% in the UK and 75% in Canada. LAMP will help redress that balance as the audience shifts over to online delivery of content."
Orientation Workshops: 2005: Perth (20 Aug), Melbourne (26 Aug), Sydney (29 Aug), Brisbane (31 Aug) and Adelaide (2 Sept). Residentials: 2005: Adelaide (open); Sydney (ABC). 2006: Perth (open).
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Let's Work with Kids! (Sweden)
2005 Website
- 'Let's Work with Kids!: The Third European Workshop on Children, Youth and Cross Media', targets producers, project managers and researchers in the field of TV, radio, web, and other forms of interactive media. Over the 3 days they share case-studies and then run a workshop where themes are workshopped. The themes listed on the site are: Concept and evaluation; Children on screen; Communitys and broadcast media. It is run by Swedish Television and the Interactive Institute, in cooperation with Växjö University, Danish Broadcasting Corporation, Norwegian Broadcasting Corporation, Prix Europa and EBU.
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Time_Place_Space (Aus)
Time_Place_Space is a five-year, national initiative that aims to challenge, invigorate and strengthen the area of hybrid arts practice in Australia, with an emphasis on performance. Research and development opportunities are developed alongside broader strategies that acknowledge the need for networks and structures to enable a sustainable arts practice.
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Vocational Training for European Instructors (VocINet) (Tampere)
Website 10-12 November, Tampere 2005
- "Interactive content production demands a new kind of project management. Production cycles have changed and good knowledge of these processes is necessary for all professionals involved, not only for those responsible for management. Media convergence brings new devices, new formats, new business models and new roles for all members of the creative team. Designing digital media content is often cyclical and iterative, a continuous development process. Many people work in small companies where each person may be responsible for project management."
[See Frank Alsama's presentation]
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What's All This Talk About Cross Platform and New Media? (Aus)
30th March, Film and Television Institute, Western Australia 2006
- 'Are you confused about all this recent talk of the importance of cross platform development? Wondering what New Media is? Perplexed by the difference is between cross media, cross platform, multi modal, participatory narrative, convergence and how do you identify a participatory culture? Is this all academic or does it matter to the filmmaker of today? Come join us as a panel of drama and documentary filmmakers, animators and theorists try to discover the practical implications.'
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X|Media+Lab (Aus)
- X|Media|Lab ("cross media lab") is Australia's most prestigious think-tank and workshop for digital media professionals.
- X|Media|Lab is a ground-breaking think tank, concept laboratory, and production workshop for new media people creating projects in the information and entertainment digital media industries: in iTV and Film, broadband and internet, games, and mobile communications.
