(Sept. 28, 2005) -- For the first time in the 86-year history of the
National Football League, a regular-season game will be played outside
the United States when the Arizona Cardinals face the San Francisco
49ers this Sunday night in Mexico City's Estadio Azteca.
The game, which coincides with the nation's annual celebration of
Hispanic Heritage Month, will be televised nationally in the United
States by ESPN and ESPN Deportes, and by Televisa in Mexico. Westwood
One Radio will broadcast the game in English and Spanish. Kickoff is at
8:30 p.m. ET and a sold-out crowd of 85,000 is expected.
This is the special decal all NFL players will wear in Week 4.
To mark this historic event, all NFL players will wear a "Fútbol
Americano" decal on their helmets this weekend. Additional initiatives
supporting the game and Hispanic Heritage Month will be evident this
The game will be televised in 218 countries by 18 broadcasters.
An NFL insert for 1 million readers of Spanish-language newspapers in
Houston, Chicago, New York, Miami, Los Angeles, San Francisco and
Phoenix was distributed earlier this season.
Themed merchandise for the game has been developed with NFL licensees:
Wilson, Reebok, Riddell, Wincraft and VF.
The first-ever Spanish-language NFL public service announcement with
English subtitles will air this weekend during all games and at all
NFL stadiums. It features NFL Hall of Famer Anthony Muñoz and Kansas
City Chiefs tight end Tony Gonzalez
speaking Spanish to young NFL fans, encouraging them to play football.
Special "Fútbol Americano" banners will be in place in all stadiums
this weekend and as well as in Estadio Azteca in Mexico.
NFL Network will carry themed programming throughout the week leading
to the game. It will include Hispanic players on team cams and special
interviews and stories on NFL Total Access. The network's Adam
Schefter will be on location in Mexico City and the game will be
featured on the weekly NFL Network series Six Days to Sunday.
Several teams hosting games during Hispanic Heritage Month are
presenting Hispanic fan promotions. They include Arizona, Baltimore,
Denver, Dallas, Houston, Miami, Minnesota, Oakland, San Diego and San
NFL International sponsors Burger King, Modelo Light, Mitsubishi,
Motorola, Panasonic, Reebok, Scotiabank and Visa have developed
marketing programs for Sunday night's game in Mexico City.