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Univision Communications hit
an all-time high with the broadcast of the 2006
FIFA World Cup. The media giant announced that
an estimated 50 million viewers tuned in to
the World Cup, which was broadcast on its three
networks: Univision, TeleFutura and Galavisión.
Of that 50 million, 29 were Hispanic and 21
were non-Hispanic. And what about the final
game between France and Italy? It surpassed
the final games from the 2002 and 1998 cups
by 75% and 12% respectively.
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