Monday, June 26, 2006

Less is more

Ok so this might be a little old – but I just found out about this today and got a little overjoyed.

I’m talking about the Webby Awards – specifically, the acceptance speeches. Winners were allowed five words. I love it. I’ve always found awards shows to be fun and entertaining, except for the long, boring acceptance speeches. While some were witty and clever, others weren’t that exciting – but thankfully they were only five words.

So what does this have to do with e-marketing? OK, maybe not a whole lot, except, naturally, we are big fans of concise writing. I believe, in a perfect world, there would be no email campaigns with a subject line longer than five words (maybe 6 or 7 if it’s really good). And the rest of the email would only contain words that are meaningful and relevant to the target audience. While I think many email marketers are becoming aware and accepting of this mantra, we still have a ways to go.

Want to know more about writing subject lines? MailChimp did a study of best and worst open rates according to subject lines (Note the lengths!)


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