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DIC, KOL to Produce On CBS

John Consoli

JUNE 21, 2006 -

DIC Entertainment, which announced in January that it would be producing programming for the Saturday morning kids block on CBS beginning this fall, will now partner with America Online's kids' destination, KOL, to co-produce that programming for CBS. Initially to be titled CBS' Secret Saturday Morning Slumber Party, the block will now be called, KOL's Saturday Morning Secret Slumber Party on CBS.

In addition to shows from DIC's content library like The Animated Trollz, and Madeline, and newly developed shows by DIC, the animated Horseland, and live action show Cake, DIC will develop news shows with KOL, including Dance Revolution, which will now have online components in addition to the TV show. KOL will also create public service announcements on healthy eating to air during the block and online, using the KOL-animated character, Princess Natasha.

KOL is a site on AOL that contains exclusive content for kids, including original programming with five animated online series. Under the new deal, KOL will develop a Web site exclusively devoted to the CBS Saturday morning kids block.

DIC and KOL are currently in the process of developing programs for the 2007-08 season.
"Kids today continue to expand their entertainment options beyond television, and our new partnership with KOL will provide us with a tremendous opportunity to reach kids through the launch of the new Saturday morning programming block on CBS, as well as through KOL's growing online destination," said Andy Heyward, chairman and CEO, DIC Entertainment.

Heyward said the goal is to create cross-promotional programs that will drive kids online, to increase on-air viewership and to provide ad clients with multiplatform opportunities.

In April, DIC announced that it was setting up a sales staff, headed by Kark Kuechenmeister, former Cartoon Network exec, to sell advertising for the block on CBS. Under the current agreement with CBS, DIC is buying the air time and selling all the advertising. Previously, CBS had a similar agreement with Nickelodeon, which also paid CBS on a time buy basis and sold the advertising.


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