We have always suspected that many television business news correspondents and anchors really don't have a clue--and our suspicions also often include the supposed expert knowledge of some guests. A recent BBC incident has proved the absurdity of many current television interviews. In this case neither the correspondent nor the guest has a clue. But would you have known it in advance, if you had just heard the interview?
Here's the set up.
Guy Kewney was at the BBC studios for an interview. He was driven there by a cabbie, Guy Goma, and was supposed be interviewed with regard to the legal copyright battle between the Beatles' Apple Corps and Apple Computer over the use of an apple symbol.
But somehow Kewney's driver, Goma, ended up in the interview seat and not Kewney. At first, there is clear shock on the driver's face as he realizes that he is being interviewed live and mistaken for Kewney. He, then, recovers and finishes off the interview.
Below is a transcript of the interview, but for the best impact you need to see the video
here.
The interviewKaren Bowerman: Guy Kewney is editor of the technology website Newswireless.
Face of horror
KB: Hello, good morning to you.
Mr Goma: Good morning.
KB: Were you surprised by this verdict today.
Mr Goma: I am very surprised to see... this verdict to come on me because I was not expecting that. When I came they told me somehting else and I am coming. So a big surprise anyway.
KB: A big surprise, yeah, yes.
Mr Goma: Exactly.
KB: With regards to the costs involved do you think now more people will be downloading online?
Mr Goma: Actually If you can walk everywhere you are going to see a lot of people downloading the internet and the website and everything they want. But I think eh It is much better for development and eh to inform people what they want and to get the easy way and so faster if they are looking for.
KB: It does really seem the way the music industry's progressing now that people want to go onto the website and download music.
Mr Goma: Exactly you can go everywhere on the cyber cafe and you can take, you can go easy. It is going to be an easy way for everyone to get something to the internet
KB: Thank you. Thanks very much indeed.