Miss Universe, China Organization was established
in 2001 as the exclusive licensee to host and organize
the "Miss China Universe" pageant in China,
Hong Kong and Macao. MUCO was also appointed by the
Miss Universe to be the sole agent to represent the
crowned "Miss China Universe".
The Miss China Universe Pageant aims at promoting
a new image for Chinese women, graceful, educated,
beautiful, and with style and elegance. By participating
in international pageants, the world also get a chance
to meet Miss China and the women she represents. MUCO
wants all Miss China to be not only beauty ambassadors,
but also ambassadors of Chinese culture and tradition.