Miss Universe, China Organization

Miss Universe, China Organization was established in 2001 as the exclusive licensee to host and organize the "Miss China Universe" pageant in China, Hong Kong and Macao. MUCO was also appointed by the Miss Universe to be the sole agent to represent the crowned "Miss China Universe".

The Miss China Universe Pageant aims at promoting a new image for Chinese women, graceful, educated, beautiful, and with style and elegance. By participating in international pageants, the world also get a chance to meet Miss China and the women she represents. MUCO wants all Miss China to be not only beauty ambassadors, but also ambassadors of Chinese culture and tradition.


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