bmibaby, the award winning airline with tiny fares, has been unveiled as the first ever sponsor of ice hockey's Elite League.
The airline has signed a seven-year deal to support the league and its ten nationwide teams. The sponsorship deal will include the re-naming of the league to the "bmibaby Elite Ice Hockey League", plus numerous other benefits including branding at stadiums across the country.
Ice hockey is one of the UK's fastest growing spectator sports, attracting families and fans of all ages. bmibaby is hoping to build awareness of ice hockey in the UK by helping the league to access a wider audience. bmibaby's low fares, which start from just £13.99 one way, including taxes and charges, offer fans the opportunity to see their team play in Edinburgh and Belfast.
David Hodge, bmibaby's Marketing Director, confirmed, "bmibaby is extremely proud to be the first ever sponsor of the Elite League. Ice hockey is a very family orientated sport that attracts hundreds of thousands of fans across the UK. The locations of the league's clubs are perfect for bmibaby, geographically covering the regions that we serve. With fares from as low as £13.99 one way, including taxes and charges, we are hoping to carry fans to matches between all our operating airports within the UK and Northern Ireland."
Eamon Convery of the bmibaby Elite League said, "We are delighted to welcome onboard bmibaby as the first sponsor of the Elite League. The signing of a seven-year deal signifies bmibaby's commitment to the league and ice hockey and as one of the UK's fastest growing spectator sports, they've joined us at a very exciting time."