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7/18/2006

CMT AND MISS AMERICA GO MULTI-NETWORK AND MULTI-PLATFORM WITH NEW PROGRAMMING STRATEGY TO SUPPORT 2007 MISS AMERICA PAGEANT

PRESS CONTACT

  

CMT AND MISS AMERICA GO MULTI-NETWORK AND MULTI-PLATFORM WITH NEW PROGRAMMING STRATEGY TO SUPPORT
2007 MISS AMERICA PAGEANT

Two-Hour Contestant Special to be Broadcast on CMT, VH1, MTV and Logo and Include Viewer Voting For ‘Miss Congeniality’

Additional Programming Available On CMT, CMT.com, CMT LOADED,
VOD, CMT Mobile and CMT Radio

 

NASHVILLE – July 18, 2006 – Miss America will be available on multiple networks and multiple platforms as CMT announces an expanded programming strategy to support the 2007 MISS AMERICA PAGEANT. Beginning in January, CMT and its sister networks, VH1, MTV and Logo, will air a newly-produced, two-hour special featuring all 52 Miss America contestants as they meet in Los Angeles and prepare for their odyssey to become Miss America. VH1 is available in 90 million homes; MTV in 90 million; Logo in 20 million and CMT in 83 million. CMT remains the exclusive home of the pageant.


“With largely unduplicated viewership from CMT, our sister Viacom networks will greatly expand Miss America’s reach and expose the organization to a phenomenally large set of new viewers,” said Paul Villadolid, vice president, programming and development, CMT. “We’ll also utilize our new broadband channel, CMT LOADED, and other properties with additional programming that will fully maximize the strength of the Miss America property.”


“We’re extremely excited about the overwhelming amount of programming that CMT and other Viacom properties have committed to Miss America,” said Sam Haskell, chairman of the board, Miss America Organization. “This is exactly the kind of synergy we were hoping for when we made our initial deal with CMT.”


Beginning in December, CMT will devote nine hours to Miss America programming that will repeat on the network leading up to the MISS AMERICA PAGEANT in January 2007. Additional programming will be available exclusively on CMT LOADED, VOD, CMT.com, CMT Radio and CMT Mobile.


Miss America-related programming will include:

CONTESTANT SPECIAL – two-hour special featuring the 52 State Finalists as they meet in LA and prepare for their quest to become the new Miss America. In addition, viewers will be able to cast their vote via phone and online at CMT.com for “Miss Congeniality,” which will be announced live during the Pageant. This program takes the place of the previously announced documentary series, FINDING MISS AMERICA. Special to air on CMT, VH1, MTV, Logo and available on CMT LOADED.


TOTAL ACCESS: JENNIFER BERRY – one-hour special following Jennifer Berry on her year-long journey as Miss America 2006. From her crowning moment in Las Vegas to traveling the country in support of her platform, this special gives a never-before seen look at the life of Miss America. Special to air on CMT and available on CMT LOADED.


GREATEST MISS AMERICA MOMENTS – one-hour special documenting the evolution of Miss America over the past 85 years. Past and present Miss Americas reveal what it's like to spend a year as American “royalty” - from personal stories of courage and hope, to the drama and controversy of an institution caught in the crossfire of social change. Special to air on CMT and available on CMT LOADED.


CMT TOP 20 COUNTDOWN – two-and-a-half hour show counting down the week’s top videos with host Lance Smith reporting on-site at the 2007 MISS AMERICA PAGEANT. This special edition will feature interviews with pageant contestants that will premiere on CMT and be available on CMT LOADED.


CMT INSIDER – half-hour magazine show with host Katie Cook going behind-the-scenes at the upcoming pageant. This special edition of CMT INSIDER will premiere on CMT and be available on CMT LOADED and CMT Mobile.


2007 MISS AMERICA PAGEANT – two-hour pageant final that includes swimsuit, talent and evening wear competitions; and the crowning of Miss America 2007; premiering exclusively on CMT. Pageant location and venue to be announced.


TALENT PRELIMINARIES – Cameras will document each contestant’s talent performance from the Preliminaries leading up to the Pageant; available exclusively on CMT LOADED.


CONTESTANT PROFILES – One-minute profiles on each state finalist; available on CMT LOADED and VOD; CMT.com; CMT Mobile; and CMT Radio.


The 2006 MISS AMERICA PAGEANT, hosted by James Denton, premiered on CMT last January and ranks as the most-watched telecast in CMT’s history with total viewers*. Since its premiere, re-airings of the Pageant have been seen by more than 22 million different viewers.


For the first time in its 85 year history, the MISS AMERICA PAGEANT took place outside of Atlantic City and debuted in Las Vegas. Jennifer Berry, of Oklahoma, is the current Miss America.

 
CMT, America’s No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches 83 million households in the United States. Go to country music’s biggest web site at www.CMT.com.


The Miss America Organization is one of the nation’s leading achievement programs and the world’s largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. For more information, go to www.missamerica.org.


*Nielsen Media Research


PRESS CONTACTS:

CMT
Lisa Chader
615-335-8405
lisa.chader@cmt.com
Miss America Organization
Sharon Pearce
609-345-7571
sharon@missamerica.org
 
CMT
Chris Delhomme
310-752-8635
chris.delhomme@cmt.com
Wolf-Kasteler-Van Iden
Lisa Kasteler
310-205-0618
lisak@wkvia.com

###

Other Press Releases

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8/21/2006 - Miss America's Outstanding Teen 2007 Maria DeSantis Crowned in Orlando

8/14/2006 - Miss America 2006 Jennifer Berry Hosts Miss America's Outstanding Teen Pageant in Orlando, FL

8/9/2006 - Miss America to be Grand Marshall of NASCAR Race

8/4/2006 - TV ALERT - Miss America Scheduled to Appear on NBC & CNN: Tuesday, August 8

8/1/2006 - CMT Radio Network Announces New Morning Entertainment Reporter, Miss America 2004 Ericka Dunlap

7/18/2006 - CMT AND MISS AMERICA GO MULTI-NETWORK AND MULTI-PLATFORM WITH NEW PROGRAMMING STRATEGY TO SUPPORT 2007 MISS AMERICA PAGEANT

6/30/2006 - Miss America 2006 Jennifer Berry Salutes the Fourth of July with Spectacular Events

6/23/2006 - Miss America to Address MADD's Federal Underage Drinking Priorities in DC

6/21/2006 - President Bush Appoints Angela Baraquio Grey to Civic Participation Council

6/9/2006 - Miss America to Present 'Service to Children' Awards

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5/16/2006 - Pageantry Perfume Launches Product Inspired By Miss America

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4/7/2006 - Miss America Blooms in DC

4/5/2006 - MAO Announces New Board Members

4/4/2006 - Miss America Goes Phanatic

4/1/2006 - NEW DOCUMENTARY SERIES "FINDING MISS AMERICA"

3/31/2006 - Miss America Gets MADD

2/2/2006 - Miss America 2006 Jennifer Berry Returns to Atlantic City to Unveil Her Commemorative Plaque at The Miss America RoseWalk

1/21/2006 - MISS OKLAHOMA WINS THE 2006 MISS AMERICA COMPETITION

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1/20/2006 - SATELLITE NEWS FEED FOR THE 2006 “MISS AMERICA PAGEANT”

1/19/2006 - MISS CALIFORNIA DUSTIN-LEIGH KONZELMAN AND MISS DISTRICT OF COLUMBIA SHANNON SCHAMBEAU,WIN PRELIMINARY AWARDS IN 2006 MISS AMERICA COMPETITION

1/18/2006 - MISS OKLAHOMA JENNIFER BERRY AND MISS VIRGINIA KRISTI LAUREN GLAKAS WIN PRELIMINARY AWARDS IN 2006 MISS AMERICA COMPETITION

1/17/2006 - MISS SOUTH CAROLINA ERIKA GRACE POWELL AND MISS UTAH JULIA MARIE BACHISON WIN PRELIMINARY AWARDS

1/13/2006 - Media Advisory - Arrival Ceremony

1/12/2006 - Celebrity Judges Announced for the 2006 Miss America Pageant

1/12/2006 - "Greatest Miss America Moments" Airing Saturday, January 21 At 7 P.M. ET/PT

1/12/2006 - Changes Announced for the 2006 Miss America Pageant

12/6/2005 - COMCAST ON DEMAND

11/23/2005 - TICKETS FOR THE 2006 MISS AMERICA PAGEANT ON SALE SATURDAY, NOVEMBER 26

11/23/2005 - JAMES DENTON TO HOST 2006 MISS AMERICA PAGEANT

11/16/2005 - MISS AMERICA IS MOVING TO VEGAS!

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8/25/2005 - MISS AMERICA RECEIVES RELEASE FROM ATLANTIC CITY CONTRACT. PAGEANT DECIDES IT'S TIME TO MOVE, THANKS AC FOR 85 YEARS OF HOSPITALITY.

8/20/2005 - MISS TEXAS' OUTSTANDING TEEN MEGHAN MILLER WINS FIRST EVER MISS AMERICA'S OUTSTANDING TEEN COMPETITION

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8/11/2005 - FLORIDA'S CYPRESS GARDENS ADVENTURE PARK TO HOST MISS AMERICA'S OUTSTANDING TEENS

8/11/2005 - PRESS CONFERENCE WITH *NSYNC'S JOEY FATONE HOST OF FIRST-EVER MISS AMERICA'S OUTSTANDING TEEN PAGEANT

8/9/2005 - WHO WILL BE THE FIRST MISS AMERICA'S OUTSTANDING TEEN?

8/9/2005 - MEDIA ALERT! Miss America's Outstanding Teen Contestants to Visit Islands of Adventure Theme Park at Universal Orlando Resort - Monday, August 15 at 3:30 p.m. 

8/4/2005 - Panel of Judges Announced for First Miss America's Outstanding Teen Pageant

8/1/2005 - MISS AMERICA'S OUTSTANDING TEEN 2005 SHOW INFORMATION

6/27/2005 - CMT AND MISS AMERICA ORGANIZATION REACH MULTI-YEAR DEAL FOR TELECAST RIGHTS TO "MISS AMERICA PAGEANT"

4/15/2005 - FORMER WMA WORLDWIDE TV HEAD SAM HASKELL, III AND PREMIERE VP / PUBLISHER PAUL J. TURCOTTE TO JOIN THE MISS AMERICA ORGANIZATION'S BOARD

3/23/2005 - MISS AMERICA ORGANIZATION LAUNCHES NEW TEEN PROGRAM

11/22/2004 - Deidre Downs to Perform at the Annual 6ABC/Boscov's Thanksgiving Day Parade in Philadelphia

11/9/2004 - MISS AMERICA 2005 DEIDRE DOWNS LAUNCHES PLATFORM "CURING CHILDHOOD CANCER"

11/9/2004 - Ad Council and CureSearch National Childhood Cancer Foundation Launch National PSA Campaign

9/19/2004 - There she is ... and there she goes. A busy week of first appearances for 2005 Miss America .

9/18/2004 - MISS ALABAMA WINS THE 2004 MISS AMERICA COMPETITION

9/15/2004 - MISS GEORGIA, MISS UTAH WIN PRELIMINARY AWARDS IN 2004 MISS AMERICA COMPETITION

9/14/2004 - MISS CALIFORNIA, MISS LOUISIANA WIN PRELIMINARY AWARDS IN 2004 MISS AMERICA COMPETITION

9/14/2004 - DEIDRE DOWNS, MISS ALABAMA, WINS 2004 MISS AMERICA "QUALITY OF LIFE" AWARD

9/14/2004 - MISS MASSACHUSETTS, MISS FLORIDA WIN PRELIMINARY AWARDS IN 2004 MISS AMERICA COMPETITION

9/13/2004 - Clay Aiken Will Be a Special Guest Performer on ABC's "Miss America" Telecast September 18

9/13/2004 - The Traditional Miss America "Toe Dip" Now Located In Front of Boardwalk Hall

9/13/2004 - Re-Dedication Ceremony of the The Miss America RoseWalk

9/13/2004 - Miss America 2005 Will be Wearing Both a Title and a New Scent

9/2/2004 - GUESS WHO WILL BE THE NEXT MISS AMERICA?

9/1/2004 - Miss America to Sport Speedo

8/26/2004 - The 52 Miss America 2004 Contestants Converge on Washington, September 1

8/19/2004 - Miss America Then and Now

8/19/2004 - The Miss America Organization Announces Panel of Judges for the 2004 Miss America Competition

8/16/2004 - The Miss America Organization has announced the 52 contestants who will compete in this year's event to win the title of Miss America 2005

8/13/2004 - Miss America Telecast Information

8/5/2004 - The Miss America Organization Announces New Board Members

7/29/2004 - Talent Continues to Play a Major Role in Becoming Miss America

6/1/2004 - Miss America Telecast to Air Saturday, September 18, 2004 from 9-11 p.m. ET

5/5/2004 - Jenni Glenn Joins The Miss America Organization as Director of Communications

3/30/2004 - The Miss America Organization Launches New Pressroom for Media Use

3/29/2004 - Miss America Organization Names Smith O'Keefe As National Public Relations Agency

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2/26/2004 - The Board of Directors for The Miss America Organization Names Stephen Fuhs New Board Chairman

1/6/2004 - The Miss America Organization Names Acting President/CEO

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