7/18/2006
CMT AND MISS AMERICA GO MULTI-NETWORK AND MULTI-PLATFORM WITH NEW PROGRAMMING STRATEGY TO SUPPORT 2007 MISS AMERICA PAGEANT
PRESS CONTACT
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CMT AND MISS AMERICA GO
MULTI-NETWORK AND MULTI-PLATFORM WITH NEW PROGRAMMING
STRATEGY TO SUPPORT
2007 MISS AMERICA PAGEANT
Two-Hour Contestant Special to be Broadcast on CMT, VH1, MTV
and Logo and Include Viewer Voting For ‘Miss Congeniality’
Additional Programming Available On CMT, CMT.com, CMT
LOADED,
VOD, CMT Mobile and CMT Radio
NASHVILLE – July 18, 2006
– Miss America will be available on multiple networks and
multiple platforms as CMT announces an expanded programming
strategy to support the 2007 MISS AMERICA PAGEANT. Beginning
in January, CMT and its sister networks, VH1, MTV and Logo,
will air a newly-produced, two-hour special featuring all 52
Miss America contestants as they meet in Los Angeles and
prepare for their odyssey to become Miss America. VH1 is
available in 90 million homes; MTV in 90 million; Logo in 20
million and CMT in 83 million. CMT remains the exclusive
home of the pageant.
“With largely unduplicated viewership from CMT, our sister
Viacom networks will greatly expand Miss America’s reach and
expose the organization to a phenomenally large set of new
viewers,” said Paul Villadolid, vice president, programming
and development, CMT. “We’ll also utilize our new broadband
channel, CMT LOADED, and other properties with additional
programming that will fully maximize the strength of the
Miss America property.”
“We’re extremely excited about the overwhelming amount of
programming that CMT and other Viacom properties have
committed to Miss America,” said Sam Haskell, chairman of
the board, Miss America Organization. “This is exactly the
kind of synergy we were hoping for when we made our initial
deal with CMT.”
Beginning in December, CMT will devote nine hours to Miss
America programming that will repeat on the network leading
up to the MISS AMERICA PAGEANT in January 2007. Additional
programming will be available exclusively on CMT LOADED, VOD,
CMT.com, CMT Radio and CMT Mobile.
Miss America-related programming will include:
CONTESTANT SPECIAL – two-hour special featuring the
52 State Finalists as they meet in LA and prepare for their
quest to become the new Miss America. In addition, viewers
will be able to cast their vote via phone and online at
CMT.com for “Miss Congeniality,” which will be announced
live during the Pageant. This program takes the place of the
previously announced documentary series, FINDING MISS
AMERICA. Special to air on CMT, VH1, MTV, Logo and available
on CMT LOADED.
TOTAL ACCESS: JENNIFER BERRY – one-hour special
following Jennifer Berry on her year-long journey as Miss
America 2006. From her crowning moment in Las Vegas to
traveling the country in support of her platform, this
special gives a never-before seen look at the life of Miss
America. Special to air on CMT and available on CMT LOADED.
GREATEST MISS AMERICA MOMENTS – one-hour special
documenting the evolution of Miss America over the past 85
years. Past and present Miss Americas reveal what it's like to
spend a year as American “royalty” - from personal stories
of courage and hope, to the drama and controversy of an
institution caught in the crossfire of social change.
Special to air on CMT and available on CMT LOADED.
CMT TOP 20 COUNTDOWN – two-and-a-half hour show
counting down the week’s top videos with host Lance Smith
reporting on-site at the 2007 MISS AMERICA PAGEANT. This
special edition will feature interviews with pageant
contestants that will premiere on CMT and be available on
CMT LOADED.
CMT INSIDER – half-hour magazine show with host Katie
Cook going behind-the-scenes at the upcoming pageant. This
special edition of CMT INSIDER will premiere on CMT and be
available on CMT LOADED and CMT Mobile.
2007 MISS AMERICA PAGEANT – two-hour pageant final
that includes swimsuit, talent and evening wear
competitions; and the crowning of Miss America 2007;
premiering exclusively on CMT. Pageant location and venue to
be announced.
TALENT PRELIMINARIES – Cameras will document each
contestant’s talent performance from the Preliminaries
leading up to the Pageant; available exclusively on CMT
LOADED.
CONTESTANT PROFILES – One-minute profiles on each
state finalist; available on CMT LOADED and VOD; CMT.com;
CMT Mobile; and CMT Radio.
The 2006 MISS AMERICA PAGEANT, hosted by James Denton,
premiered on CMT last January and ranks as the most-watched
telecast in CMT’s history with total viewers*. Since its
premiere, re-airings of the Pageant have been seen by more
than 22 million different viewers.
For the first time in its 85 year history, the MISS AMERICA
PAGEANT took place outside of Atlantic City and debuted in
Las Vegas. Jennifer Berry, of Oklahoma, is the current Miss
America.
CMT,
America’s No. 1 country music network, carries original
programming, specials, and live concerts and events, as well
as a mix of videos by established country music artists and
new cutting-edge acts, including world premiere exclusive
videos. Founded March 6, 1983, CMT, owned and operated by
MTV Networks, reaches 83 million households in the United
States. Go to country music’s biggest web site at
www.CMT.com.
The Miss America Organization is one of the nation’s leading
achievement programs and the world’s largest provider of
scholarship assistance for young women. Last year, the Miss
America Organization and its state and local organizations
made available more than $45 million in cash and scholarship
assistance. For more information, go to
www.missamerica.org.
*Nielsen Media Research
PRESS CONTACTS:
CMT
Lisa Chader
615-335-8405
lisa.chader@cmt.com |
Miss America
Organization
Sharon Pearce
609-345-7571
sharon@missamerica.org
|
CMT
Chris Delhomme
310-752-8635
chris.delhomme@cmt.com |
Wolf-Kasteler-Van
Iden
Lisa Kasteler
310-205-0618
lisak@wkvia.com |
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