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2006 Press Releases

PATA Announces 2006 Gold Awards Winners

By PATA COMMUNICATIONS

BANGKOK, February 17, 2006 -- The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2006 PATA Gold Awards. This year the awards honour the achievements of 28 travel-related organisations and individuals. The winners will receive their awards during the 55th PATA Annual Conference in Pattaya, Thailand, April 23-27, 2006.

The honours include four Grand Awards and 31 Gold Awards.

The 2006 PATA Grand Award for Heritage will be presented to The South China Morning Post, Hong Kong SAR for its "Hong Kong's Vibrant Rural Communities" campaign. Published in The South China Morning Post, the series of articles vividly illustrates how the traditional villages of Hong Kong have adapted to the 21st century and the role they play in conserving Hong Kong’s heritage.

The Marketing award will go to Singapore Airlines for its "Singapore Airlines Recovery Initiatives - Maldives, Sri Lanka and Bali." SIA successfully rallied the support of industry partners and tourism authorities in the Maldives, Sri Lanka and Bali. The airline garnered its global network and resources to promote a wide-ranging recovery programme. The promotion of the Maldives and Sri Lanka received enthusiastic response: more than 2,000 passengers purchased the holiday packages.

The Environmental award will go to Kerala Tourism, India for its "Zero Waste Kovalam." The project aims to tackle the waste issue in the fishing village and beach destination of Kovalam by changing the way the community uses materials and resources. Zero Waste is an ethical, economical and efficient way of looking at material use, reducing the production of waste, and enhancing waste management procedures.

The Education and Training award will go to Mount Lavinia Hotel, Sri Lanka for its "Youth Trainee Programme." The programme aims to advance youth employment opportunities in the tourism industry.

In addition to the four Grand Awards, 31 PATA Gold Awards will be presented to the winners listed below. Multiple awards went to several of this year's entrants, such as Kerala Tourism, Banyan Tree Holdings, Tourism New Zealand, Sarawak Tourism Board and Singapore Airlines.

The winning campaigns were selected from more than 200 Gold Award entries by panels of international experts in each category. The awards were open to both PATA and non-PATA members.

The PATA Gold Awards are generously sponsored by the Macau Government Tourist Office.

Grand Award winners will receive their trophies during the opening ceremony of the 55th PATA Annual Conference on April 24, 2006. The Gold Award winners will be presented their trophies during a special luncheon on the same day.

2006 PATA Grand and Gold Award Winners
GRAND AWARDS

PATA Grand Awards 2006
1. Education and Training
Youth Trainee Programme
Mount Lavinia Hotel, Sri Lanka

2. Environment
Zero Waste Kovalam
Kerala Tourism, India

3. Heritage
Hong Kong's Vibrant Rural Communities
Mr Kevin Sinclair
The South China Morning Post, Hong Kong SAR

4. Marketing
Singapore Airlines Recovery Initiatives - Maldives, Sri Lanka and Bali Singapore Airlines, Singapore

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GOLD AWARDS

Marketing Awards
1. Government/Destination (National)
Make Yourself 100% at Home
Tourism New Zealand, New Zealand

2. Government/Destination (State/City)
Tourism New South Wales, Sydney Winter 2005 Campaign
Tourism New South Wales, Australia

3. Carrier (International -- Air)
Singapore Airlines Boarding Pass Privileges Programme 2006 Singapore Airlines, Singapore

4. Airport (International)
Munich Airport International, Germany

5. Industry -- Business Hotel
Hilton Kuala Lumpur, Malaysia

6. Industry -- Hotel and Resort
Maison Souvannaphoum Hotel by Colours of Angsana
Banyan Tree Holdings, Singapore

7. Industry -- Payment Card Company
Promoting Asia Pacific Travel, Post-Tsunami
Visa International Asia Pacific, Singapore

8. Industry -- Distribution Network
Re-Energising the Abacus Brand Campaign
Abacus International, Singapore

9. Tour Operator/Travel Agent
Okinawa India Holy Maha Bodhi Friendship Exchange Programme Okinawa Tourist Service, Japan

10. Industry -- Spa
Angsana Spa Kuala Lumpur
Banyan Tree Holdings, Singapore

11. Environmental -- Ecotourism/Travel-Related
Kumbalangi
Kerala Tourism, India

12. Environmental -- Corporate Environmental
Shangri-La's Tanjung Aru Resort -- Environmental Management Programmes Shangri-La's Tanjung Aru Resort, Malaysia

13. Environmental Education Programme
The Mahout Adventure Club, Sri Lanka

14. Heritage and Culture -- Heritage
Restoration and Re-Use of Shigar Fort Palace
Aga Khan Cultural Service Pakistan

15. Heritage and Culture -- Culture
Rainforest World Music Festival
Sarawak Tourism Board, Malaysia

16. Educational and Training -- Educational Programme
Tourism New Zealand Online Trade Training Modules
Tourism New Zealand, New Zealand

17. Education & Training -- Publication
Ayurveda: The Mantra of Niramaya
Kerala Tourism, India

18. Consumer Travel Brochure
Royal Orchid Holidays
THAI Airways International, Thailand

19. Travel Advertisement -- Print Media
Journal - Sabah, Sarawak, Langkawi
Tourism Malaysia

20. Travel Advertisement -- Electronic Media
Butler
Langham Hotels International, Hong Kong SAR

21. Travel Poster
Sarawak
Sarawak Tourism Board, Malaysia

22. Destination Article -- Magazine
Jewel of India
Mr Tad Friend
Travel +Leisure, USA

23. Industry Business Article -- Trade Publications
Development of Bangladesh Tourism in a "Thrust Sector" with No Thrust Mr Raquib Siddiqi The Bangladesh Monitor, Bangladesh

24. Industry Business Article -- Consumer Publications
Niche Tourism - Small is Beautiful
Ms Kamal Gill
Today's Traveller, India

25. Travel Photograph
Haircut in Beijing
Mr Macduff Everton
National Geographic Traveler, USA

26. Travel Guidebook
Aboriginal Australia: An Owners Manual
Mr Ian Crawshaw, Australia

27. Travel Video Award
Yokoso! Japan
Ministry of Land, Infrastructure and Transport, Japan

28. Public Relations Campaign
Tiger Airways: Promoting Community Relations & Exhibiting Corporate Citizenship Following a Natural Disaster Fleishman Hillard, Singapore

29. CD-Rom
Nepal Interactive CD Rom
Nepal Tourism Board

30. Web Site
Tourism Malaysia -- Europe Web site
TBWA-ISC Malaysia

31. E-Newsletter
Focus!
Outrigger on the Lagoon, Fiji.

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HONOURABLE MENTIONS

Travel Guidebook
Insight Guides South India
APA Publications GmbH & Co. Verlag KG., India

Travel Guidebook
Dhaka Calling
Mr Kazi Wahidul Alam
Bangladesh

Destination Article -- Magazine
Touch Me, Heal Me
Mr PK Kluge
National Geographic Traveler, USA

Destination Article -- Newspaper
Rhythms of Thailand
Mr Rob McKeown
The Boston Globe, USA

Links:
PATA Gold Awards: www.PATA.org/awards


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