IBC Daily Sunday 10 September 2006
Abit eases placement
by Ken Kerschbaumer
TV stations and networks looking for a new way to integrate commercial and programme playback will want to visit Abit's booth today.
The company has unveiled further developments for commercial placement during a live broadcast. Abit says it allows the operator to cut back to either the original live event or a new live event as quickly and smoothly as possible.
In addition, the channel branding is maintained so that the change appears transparent to the audience. The channel licence regulations are adhered to and the remaining commercial clips are automatically queued for playout at a convenient point later in the live transmission maintaining revenue.
Abit is also demonstrating the new version of its automation platform: Present-it. "Present-it has been redesigned to provide easier scalability, future proofing of the processor architecture and smaller physical size while the system still retains the use of industrial processor cards based on VME bus architecture and uses the industry proven OS-9 operating system providing multichannel operation in one box," said Richard Thomas, Abit software development director.
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