It's been at least since the year-and-a-half old Super Monkey Ball Deluxe spots that a Sega viral campaign has been this appealing, and if you haven't already shared in the black ultra-violent warmth of their ongoing Yakuza campaign, it's probably time to start.
Split into four ten minute subtitled sections, the second of which has just recently been posted, the company is giving fans the entirety of inimitable director Takashi Miike's live-action take on the Yakuza underworld both in streaming and downloadable high-quality formats, leading up to the game's forthcoming western release. Equal parts coming of age and coming of killer, the movies are part of a smart campaign, and a perfect tie-in to the crisp bleakness of the game itself.