LYCOS EUROPE AND IMDb SIGN SALES AGREEMENT FOR 9 EUROPEAN MARKETS
• LYCOS Europe to add European IMDb inventory to the LYCOS Europe Network
• LYCOS Europe reach is now over 30 million
• In the U.K. the user base of the LYCOS Europe Network will grow by 33%*
Gütersloh/Germany, July 10, 2006 – LYCOS Europe, one of Europe’s leading portal providers, and the Internet Movie Database (IMDb), “Earth’s Biggest Movie Database”, have signed a sales agreement for the European inventory of the IMDb web site. According to the agreement, LYCOS Europe will be the agent of sales for IMDb covering Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Denmark, Norway and Sweden.
The deal will see LYCOS Europe extend its access to the European Entertainment sector by more than 5 million unique visitors per month according to Nielsen Netratings. The partnership is a continuation of LYCOS Europe’s “channel extension” approach, taking the total number of “channel” partners to 16 including About.com, Map24.com and local partners in Germany, France and UK. The agreement will start on July 1st.
Considered the gold standard in the entertainment industry, IMDb.com has more than 38 million unique monthly visitors. The site features include cast lists, quotes, trivia, reviews, box-office data, celebrity biographies, photographs, coverage of film festivals and major events, and streaming trailers.
Michael Rohowski, chief sales officer of LYCOS Europe, comments: “LYCOS Europe has one of the most powerful European advertising platforms. Whoever wants to build a brand in Europe will find the right inventory within our network. With its authoritative content on movies and television, IMDb is the perfect fit in the area of entertainment for us. We are very delighted to be able to offer this special inventory to our customers in Europe.”
“We're focused on providing our customers the world’s most comprehensive destination for all movie, television, and celebrity-related information,” said Colin Bryar, Vice President, IMDb. “By partnering with LYCOS Europe, we are able to continue offering customers free access to the wealth of information found at IMDb.com.”
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* Source: Nielsen Netratings
About LYCOS Europe
LYCOS Europe (ISIN NL0000233195) is one of the leading European internet destinations operating a pan-European network of websites in eight languages. The company's combination of search, communication services, content channels, Internet access, homepage building and online communities addresses a wide range of target groups. The LYCOS Europe Network provides an attractive medium not only for consumers but also for advertisers and e-commerce partners throughout Europe. Every month about 28 million users visit the LYCOS sites in Europe. With a network of websites covering Austria, Denmark, France, Germany, Great Britain, Italy, the Netherlands, Spain, Sweden and Switzerland, LYCOS Europe has a large geographical reach in Europe.
With a searchable database of more than 796,000 movies, TV shows and other entertainment titles, and approximately 2.1 million industry cast and crew members, the Internet Movie Database (http://www.imdb.com/) is the world's most comprehensive source of information on movies, television and the entertainment industry. Founded in 1990, the site includes films from the birth of motion pictures in 1891 to future releases scheduled through 2008. In 1998 IMDb.com was acquired by Amazon.com and today operates as an independent website. IMDb.com has been listed on “Entertainment Weekly’s “100 Sites to Bookmark Now,” “Time Magazine's” “Ten Essential Web sites,” and named the “the industry standard” by “L.A. Magazine.” It has also recognized with “best movie site” awards from “Forbes,” “Internet Life,” and “Parade” magazine.
IMDb recently launched its Resume subscription service, which allows actors and crew to create their own resume, build their own photo gallery, and to even create an IMDb page for themselves. IMDb also offers IMDbPro.com (http://www.imdbpro.com/), a subscription service for Hollywood insiders.
For further information please contact:
Ina J. Kruse, Tel. 0049-5241-80-71050, Fax 0049-5241-80-671050, firstname.lastname@example.org
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