Media Kit

Oreillynet.com

Sharing the Knowledge of Innovators

Advocacy, Evangelism, and Alpha Geeks

O'Reilly Media: Talking and listening to the developer elite and technorati since 1978

When you think of well-established media companies that are inextricably bound up with a founder known for wearing khakis and baking scones, you don't necessarily think of Tim O'Reilly right away. But you should.

Since founding O'Reilly Media in 1978, Tim O'Reilly's ability to see patterns and intuit trends in the worlds of computing and software development has left him with a reputation for Yoda-like wisdom. Long before they were well known, Tim was an early proponent of things now taken for granted: the internet as the platform for open source paradigm shifts, Wi-Fi, and P2P technologies, as well as other innovations that have changed the way the world communicates, lives, and works. This not only means he has an avid following among the planet's developer elite and technorati, it also means he is one of them himself. It is also a key element to his success in the $400 million computer book market. Tim's mission to “capture the knowledge of innovators” spills over to his views on patents, the open source movement in general, and Amazon's patent for “1-Click” ordering in particular. His dialogue with Jeff Bezos on these subjects continues to impact and resonate through the worlds of e-commerce.

The O'Reilly Network—written and produced for developers by developers, subject authorities, and technical experts—consists of 13 sites organized by topic. Each is designed to transmit a consistent through-line of ideas and information to those working on expanding today's internet, as well as those building tomorrow's applications and Web 2.0.

Each month, a cross-platform audience of 3M unique visitors visits the sites—from North and South America, Europe, Asia, and Australia—for a broad yet shockingly precise array of information. That means everything from strategies regarding the latest head-scratching obstacles in the way of making Bluetooth-based devices like, say, your refrigerator, talk nicely to your personal organizer, to Python-based frameworks that enable quick-to-build database-driven web applications, as well as subjects registering current intense consumer interest like podcasting, iTunes, and RSS.

O'Reilly SysAdmin

The Prescription for Information Pain

The O'Reilly Network’s SysAdmin site is for system administrators that manage computer systems and networks of various sizes. This content channel is part of a long-standing O’Reilly tradition of treating “information pain.”

It includes feature articles, expert commentary, and excerpts from a wide range of our networking and system administration books, and covers topics ranging from the open source worlds like Linux, Apache, and BSD, to Windows and Macintosh administration and networking, to computer security.

Because this site has something for anyone involved in system administration, it can be very effective in increasing audience composition and/or reach when combined with the appropriate online publication.

Editorial Content: "Enterprise-Wide Network Management with OpenNMS;" "Monitoring Network Traffic with Netflow;" "Content-Based Spam Filtering is a Dead-End Path;" "FreeBSD Networking Basics;" "Using Qpsmtpd;" "VoIP and POTS Integration with Asterisk;" and much more.

Incorporated into the Network—and of special interest to media planners and product managers—are the following online publications, each with its own dedicated profile page within the media kit:

O'Reilly Databases

Just Get the Job Done

The O'Reilly Network Database site caters to database administrators' need to get their jobs done. With many businesses more reliant than ever on front- and back-end databases to drive strategic decisions, the content contained in this channel is geared for direct application.

It includes feature articles, expert commentary, and excerpts from our wide ranging collection of in-depth “essential” articles on subjects like MySQL and Postgres, as well as popular proprietary products like Oracle.

Because this site has something for anyone involved in database administration, it can be very effective in increasing audience composition and/or reach when combined with the appropriate online publication.

Editorial Content: "Rolling with Ruby on Rails;" "Using Perl in PostgreSQL;" "Continuent-Clustering Software for Databases;" "Hierarchical SQL;" "CD Baby Database Approach to Inventory and Stock Complexity;" "Oracle Buys Innobase;" "Installing Oracle 9iR2 on Red Hat 9;" "Using Perl in PostgreSQL;" and much more.

Editorial Content

Editorial content is an always expanding universe here at O'Reilly Media, but it currently includes Web 2.0; Apache and web serving; Linux; developing for Mac OS X; Windows and .NET; PHP; network security; games; MySQL; AJAX; Perl; microformats; Web Development; databases; system administration; information technology; developer management; Java; XML; and much more.

O'Reilly Network Emerging Telephony

O'Reilly Network has launched a new site, Emerging Telephony, to help developers and other interested parties stay ahead of the curve in this industry in transition. Emerging Telephony features news, analysis, and in-depth technical content including reviews and hands-on tutorials from O'Reilly editors, authors, and other industry experts. In addition to Stewart and O'Reilly open source editor Andy Oram, contributors include Brian McConnell, John Todd, Surj Patel, and Andrew Shephard. Via blogs, how-tos, articles and opinion pieces, they'll be examining VoIP applications; new mobile and voice-enabled applications; Asterisk; Skype, Vonage, and other VoIP service providers; telecom regulation and policy issues; and reviewing some of the coolest new gadgets and hardware in telephony. The O'Reilly Emerging Telephony site helps you keep your finger on the pulse of the projects, people, and products pushing the telecommunications envelope.

Source Code: Tim O'Reilly is the founder and CEO of O'Reilly Media. His company's book The Whole Internet User's Guide & Catalog was selected by the New York Library as one of the most significant books of the 20th century. Through advocacy, meme-making, and evangelism via conferences, print, and online publishing, Tim has proven to be a catalyst for technology change by capturing and transmitting the knowledge of “alpha geeks” and other innovators. He is an activist for open source, open standards, and sensible intellectual property laws. Wired magazine described his wardrobe as “studiously informal garb—khakis topped with fleece,” before going on to note his fondness for cooking and eating scones. Martha Stewart was unavailable for comment.

O'Reilly Network Affiliate Sites

Open Source Directory (OSDir) is for users interested in finding, trying, and using open source software that is production-ready and stable and already has a large established user base. This site includes specific and useful information on open source software products across all computing platforms, languages, environments, audiences, and topics. OSDir is often the first stop for IT departments and developers in the market to use and deploy reliable open source software on short notice.
Monthly Page Views: 1M

O’Reilly’s latest Linux site—LinuxQuestions.org—serves a highly active community of Linux developers, programmers, and IS/IT executives interested in incorporating Linux into their working environments in an effective way. This site is where those new to the Linux experience can ask questions about security, installation, networking, software, hardware, and enterprise Linux from experts who will then dispense advice.
Monthly Page Views: 3.5M

Servlets.com helps those in the JAVA community and others learn about—as well as develop and use—servlets. It is as an accompaniment to the book Java Servlet Programming, 2nd Edition, by Jason Hunter. The site features source code, examples, and useful utility classes for servlet developers.
Monthly Page Views: 125K

“People don't care about books, they care about ideas.”
—Tim O'Reilly
“O'Reilly's radar is legendary ... and is kind of a catchphrase in the industry.”
—Wired Magazine

Audience

  • Total O'Reilly Network hits per month: 11M
  • Unique visitors per month: 3M
  • PPV Index: 3.66

Geo Distribution

  • North America: 60%
  • Western Europe: 25%
  • Asia: 7%
  • ROW: 8%
O’Reilly Network