Current
Post
10/26/2006
Social
Link Spam and Cigarette Butts
Where one man’s spam is another
man’s headline news...
Previously...
10/24/2006
Google's
New Custom Search Engine Service and Links
As I read about it, my link
building antenna started chirping...
10/10/2006
Has
the DMOZ Ship Sailed?
Curses upon their "become an
editor" gauntlet...
9/13/2006
LinkMoses
mentioned on Daily SearchCast
listen
here (mp3)
9/12/2006
LinkMoses
Linking Commandments - part one
As thee provideth content in
the name of usefulness, it will be linked...
9/11/2006
.edu
Link Fallacies Explained
One of the bigger link building
hot topics is the impact that IBL (inbound links) originating from .edu
locations can have on your link popularity and search rankings. What most
people don't fully grasp is that the quality of IBL's from within the .edu
domain varies significantly. Read
it all
Previous
Posts
Link
Penalty Anxiety?
Some of you live in a state
of constant fear that your site is just moments away from being banned
or penalized by Google for some linking tactic you have done. Read
it all
Where
Is The Mother of All Links?
A librarian at a school in
the middle of South Dakota might just hold the key to your Web site's success.
Read
more
Link
Bait Kool-Aid?
People are getting so caught
up in their quest for viral, user-generated links that they will do anything.
Who cares if it has nothing to do with your long-term business success,
your site was on the Digg homepage yesterday! Read
more
Is
White Hat Linking a Myth?
At what point does a link-building
tactic make the leap from acceptable to not? When does white hat become
black hat? Or gray hat? Or pink? And who is to say what is acceptable and
what isn't? What works is what's acceptable, and vice-versa, right? Read
more
Are
You a Link Whore?
I received an RFP from a company
that ought to know better that wanted to know how much I'd charge to get
their site 500 one-way Pagerank 2 or better links. Another company
wanted to know how long it would take me to seed 1,000 blogs with a link
to their site in the blog comment field. And another wanted to know how
many links I could buy for their site for $25,000. Read
more
Power
to the People: Social Linking (at MarketingProfs.com)
Individual and group sharing
of bookmarks or cool sites is not a new thing, and has been around as long
as the Web has. Back then, I remember my excitement when more than a couple
new Web sites launched. Ahhh, back in the day...
For
the love of God please stop sending me link request emails...
One would think that since
my web site has been around forever, and since I'm a one-person shop and
my name is front and center on my homepage, and since I specialize in link
building, I shouldn't receive link request spam. One would think.
How
does Google collect and rank results?
Above is a quick primer on
how Google crawls and indexes the web, and then ranks search results, from
quality engineer Matt Cutts. Although designed for librarians, it's worth
a read by anyone who wants a good general overview.
The
Case for Topically Irrelevant High Pagerank Links
Sometime during the course
of building links to your site, you'll come across a site with a really
high Pagerank but which has absolutely nothing at all to do with your site.
No point in pursuing a link then, right? Yes, no, and maybe.
Linking's
Holy Grail: The Passively-Obtained Backlink
A passively-obtained backlink
is nothing more than a link to your site that you had nothing to do with
obtaining. You didn't know a thing about it. Didn't ask for
it, didn't pay for it, didn't swap for it. It just happened. The
search engines love passive links like this. Why? Because they can
trust them.
Looking
for Links In All The Wrong Places?
In their frenzy to build links
to curry favor with the engines, web site owners miss a far more important
audience using topical tools.
The
Yahoo Link That Can Make You A Star
Did you know there is another
link that Yahoo gives certain sites, at no cost, and sites that receive
this link receive tens of thousands of site visits.
Link
Popularity and Guestbook Links: Useful or Not?
The real question here is do
search engines know about this scam yet, or do they count guestbook links
as additional links for poplarity rankings?
What
Makes A Site Linkworthy?
What is the motivation for
one site owner to link to another site?
Build
A Free Link Clipping Alert Service (Parts I & 2)
you can build your own free
web link clipping service, which you can use to track anything from mentions
of your site in print, to spotting new links to your site.
Linking
Legalities...What You Need to Know
A
Technique For Selecting Sites For Link Requests
Potpourri
of Linking Facts and Fiction
Linkability
- Why Do Some Sites Have It While Others Don't?
Under
the Radar: Tracking Online Coverage
of
Your Site is Hit or Miss, But Mostly Miss
Using
Google to Identify High Quality Link Targets
Automated
Link Generators - Not Worth The Trouble
Linking
Mistakes To Avoid (Part 2): Removing Orphaned URLs
Linking
Mistakes To Avoid (Part 1): Link Optimization and Short URLs
http://www.ericward.com/articles/linkingmistakes1.html
How
to Make The Most Out Of Emailed Press Releases (update)
http://www.ericward.com/articles/072401.html
Taking
The Plunge in the Pay-Per-Click Link Pool
Now
Is The Time For A Portal Link Audit
Make
Friends With Competing Search Engine Links
Easy
Linkin'
Holistic
Link Potential: Beyond the Home Page
Linking
Stew
How
to Build a Free and Fast Link-Alert Service
A
Linking-Campaign Primer
Email
Links: The Good, the Bad, and the Gibberish
Linking
101: Back to Basics
The
Five Major Flaws of Link Popularity
Portal
Links: Where They Are and How to Get Them
Resuscitating
Dead Links
What
Makes A Site LinkWorthy? |
I
say unto thee...
Link madness. Everywhere I
look, link madness. Your quest is wise but your methods often foolish.
For me links are no foolish craze, links are an odyssey and way of life.
And it's more than links. It's the collision of online
publicity and public relations and link building. It's blogs. It's
social bookmarking. Viral linking. Link Baiting. Digging and Shadowing.
And more, all congealing into a set of skills and tactics that can bring
publicity for web content if you do it well and do it right.
This is
a niche I know, because many say I
helped create it back before the search engines even paid attention
to links. I still build
links and publicity for selected clients, and also train and consult
with SEO firms, ad agencies, PR firms, site developers and individuals
in the art and nuances of link building, link development, and site publicity.
I also run URLwire, speak about linking
at conferences,
and my articles about linking and publicity appear all
over the web. My Private
Linking Strategy Sessions and In-Depth Link Audits have helped hundreds
of sites, and I believe in my expertise, methodology and approach strongly
enough that after we are through if you don't think I helped you, I'll
send your fees back. After all, what would you expect from LinkMoses?
BlogScroll
and linkworthy...
seomoz
- link building
Behold the genius and generosity
of Randfish...
Matt
Cutts blog
Moses knows where his manna
is buttered...
Daggle
- Danny Sullivan's personal blog
At his feet did LinkMoses
study...
searchday
by Chris Sherman
Read and ye shall know...
Wilsonweb.com
LinkMoses is humbled by
Dr. Ralph's content...
Stephan
Spencer's Scatterings
The Scattered Wisdom of
a scientist turned web marketing virtuoso...
Mike
Grehan says...
He has put a yellow sticky
note under your chair...
Internet
News by Gwen Harris
I read her words daily and
learn...
Link
Spiel by
Debra Mastaler
The fair maiden of link
building...
toprankblog
by Lee Odden
Lee's rise is meteoric and
well earned...
Sugarrae
Rae Hoffman is a Rae of
light
Link
Building Blog
Andy and Patrick share wisdom
here...
Jim
Boykin’s Internet Marketing Blog
Ask
Kalena
Asketh and she will giveth...
Webguerrilla
by Greg Boser
His might is great, his
tactics bold...
MarketingPilgrim
by Andy Beal
The
Linking Matters Report by Ken McGaffin
Linking101.comfrom
Larry Sullivan
Link
Hounds
My
Own...
URLwire
What good is great web content
if nobody knows about it?
THE
WARD REPORT
Link Building and Content
Publicity Tactics
Private
Linking Strategy Session
Two hours alone with Eric
Ward aka LinkMoses
Link
Popularity Software and Checkers
- Link
Popularity Checker - Courtesy LinkPopularity.com
- LinkPop
Courtesy
Marketleap.com
Read
it...
Should
Affiliate Links Point to the Merchant's Domain?
Extremely helpful article
by Dr. Ralph F. Wilson.
Technical, but vitally important
for merchants using affiliate programs to understand.
Deep
Linking Controversy and Legal Issues
Links
and Law
Details on nearly every
linking
related legal case over the past six years. Maintained by Stephan
Ott
Deep
Linking
Links to articles and
commentary about deep linking, selected by the American Library Association.
Links
and Law
Commentary on Web Architecture
and links by the man who invented the web, Tim Berners-Lee.
Myths
about Links
More from Tim Berners-Lee
The
Link Controversy Page
Though dated, this page
offers a set of links to the legal issues, precedent and problems of using
hyperlinks on the web.
Deep
linking faces clampdown
from 2002 By Lisa M. Bowman
Linking questions you
need to ask...
With so many newly minted
"linking experts" out there providing truly horrible advice and services,
you need to ask yourself some questions first. And if you can't be 100%
confident of your answers, don't be afraid to ask
for help.
Questions:
Is
your site ready to attract the right links? Why? Why not? ...What
are realistic linking and publicity expectations for your site and why?...Which
links matter most for search engines, and which links matter most for click
traffic?...Do it yourself or outsource? How can you evaluate (and
trust) 3rd party link building services?...If you do it in-house, what's
the best and most cost-effective approach?...What are your competitors
doing that's so different from what you're doing?...Which links to your
site will get it banned from the search engines?...Which links to your
site will help you the most over the long haul? ...How do you get those
links?
The reality is not every
site needs links, while some have to have them or they wont succeed. The
key is understanding where your site's content fits into the web's linking
landscape, and making sure you get there the right way. |
LinkMoses-from
Eric
Ward
|Socialize
LinkMoses | Why
LinkMoses?
Eric
Ward (aka LinkMoses) founded the Web's
first
service for announcing, linking,
and building buzz for Web sites, back in 1994. His client list is a
who's who of online brands. Ward is best known as the person behind the
linking campaigns for Amazon.com Books, Weather.com, The Link Exchange,
Rodney Dangerfield (Rodney.com), the AMA, and PBS.org. His services won
the 1995 Award For Internet Marketing Excellence, and he was selected
as one of the Web's 100 most influential people by Websight magazine
in 1997. Eric is a 4-star speaker at Jupiter's Search Engine Strategies
conferences, and publishes The
Ward Report: Link Building and Content Publicity Tactics. Eric has
written online marketing advice columns for MarketingProfs, ClickZ and
Ad Age magazine. He, his wife Melissa, and toddler
Noah live in Knoxville, Tennessee.
