Lotame helps social network publishers earn more revenue per user. Learn More
Lotame's flagship product, Crowd Control, allows social network publishers to segment their members into actionable audiences (members with similiar behavioral and social characteristics)
Lotame products execute on the following concepts
- Audience Data Collection - Collect behavioral and social data unique to social networks
- Audience Discovery - Discover and group user page views into audiences
- Audience Response - Monitor audience response to marketing messages
- Audience Expansion - Expand and refine audiences based on response
- Audience Measurement - Analyze and tune a social network for maximum ad revenue