Star's Blood Used To Make 'Saw III' Poster

LOS ANGELES (October 10, 2006) -- When it comes to promoting their new fright flick, "Saw III," it looks like Lionsgate studio is out for blood – literally.

A large vial of blood from "Saw's" villainous star Tobin Bell (pictured) was mixed with red ink and used in the printing of some of the movie's posters, reports Variety.

"We decided to do a poster and he's wearing a red cloak. I was talking to the printer and asked what we could do to get the deepest blood red. I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious," said Lionsgate marketing honcho Tim Palen.

When Palen went to Bell – who plays Jigsaw in the popular horror series – with the idea, there was silence once again.

"He said, 'That's really weird,'" Palen recalled. But Bell agreed, and the studio scheduled a trip to the doc's office for the star.

When Access Hollywood called Lionsgate to see if the story was true, their response was "Yes, of course."

"It's sick, twisted and kinda gross, but so are the 'Saw' films. That's what makes this marketing gimmick totally ingenious -- and necessary, given how competitive and crowded the movie marketplace is these days," Access movie guru Scott Mantz said. "But it's really not suprising, given how cutting edge and ahead of the curve the film's distributor, Lionsgate, has been. Besides, if any studio knows its audience, it's them. The indie distributor has had incredible success with the horror genre, thanks to recent hits like 'Hostel,' 'The Devil's Rejects' and 'The Descent,' all of which have grossed a combined $90 million domestically. And the first two films in the profitable and popular 'Saw' franchise have grossed more than $140 million domestically."

When Lionsgate approached the printing company about the idea, even they were a bit apprehensive at first but quickly jumped on board.

"It's something we've never done before. Quite frankly, everyone in my shop loved doing it," said Insync Media's Harold Huttas. "Tim always goes for the creative, and he gets a little farther out there each time."

Insync checked in with the Occupational Safety & Health Administration before agreeing to the idea and learned that everyone involved with printing the poster had to wear gloves and masks.

The posters from the first printing -- about 1,000 in all -- will be sold for $20, minus the first print, which will be auctioned off. All proceeds from the auction and sales will go to the Red Cross.

Lionsgate also will hold blood drives in conjunction with the Oct. 27 opening of "Saw III," as it has for previous openings in the series.

During the first blood drive, 4,249 pints were collected, with 10,154 during the second.

"The whole blood theme is the thread that runs through the whole 'Saw' campaign," Palen told Variety.

The Lionsgate blood drive will be held October 24 in Los Angeles. For more information, visit

Want to see Bell's blood get mixed into the poster? Check out our video clip below!


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