LOU WATERS TAKES
THE HELM AS A MOTIVATING AND
ENTERTAINING SPEAKER FOR YOUR GROUP OR MEETING
One of the first
faces viewers saw on the air when CNN launched its 24-hour cable news
service back in 1980, was that of journalist Lou Waters. For the next
20 years, Waters was
involved in reporting numerous national and international stories. He
anchored seven hours of live, continuous award-winning coverage of the
space shuttle Challenger explosion in 1986; was one of the first to
report from the streets of San Francisco after the devastating earthquake
there in 1989; traveled to France and England in 1994 to gather firsthand
reminiscences on the 50th anniversary of the allied invasion of
Normandy; and filed live reports from Macedonia during NATO's air campaign
Waters is also currently
managing editor and host of NewsProNet's "Investing in America"
consumer money reports, seen on more than 80 television stations across
Waters has long
been fascinated with the phenomenon of "the aging of America."
At CNN, he hosted a series of specials targeted at the fast-growing
audience of older Americans, called Coming of Age. He traveled across
the country talking with experts and people of all ages to gain insight
into the realities-and misconceptions-about growing older.
been an enormous shift in attitude toward aging and older Americans,
as more people approach that time in their lives," says Waters.
"With the enormous advances in health care and the emphasis on
pursuing a healthy lifestyle, people over 50 are focused on their potential,
not on their limitations."
THE BLACK AND
WHITE ON THE GRAYING OF AMERICA
Now Lou Waters brings his unique perspective as both a journalistic
observer of the 50-plus age group and a member of that demographic to
speak to groups of all ages and interests. Aging is a topic that resonates
with those already immersed in the challenges and opportunities of growing
older and even the young, who hope to someday reach old age. Waters
talks about how older Americans are living longer and living better.
He debunks many of the myths and stereotypes about this group, that's
known as everything from "Golden Agers" to "Senior Citizens."
As Thomas Cole writes in The Journey of Life: "Old age still symbolizes
the spiritual integrity and wisdom that have attracted me since childhood.
" Lou Waters shows audiences how to harness that spiritual integrity
and wisdom in their own lives as they approach and participate in that
intriguing part of the human experience-growing older.
DID YOU KNOW
- In 1897, the
average life expectancy was 47 years; while today it is 77 years and
Surfers," those age 55 to 64 using the web is the fastest growing
age group using the Internet
- Baby boomers
over 50 represent the most potentially lucrative market for Madison
Avenue advertisers who traditionally target 18 to 49 year olds.
- 50-plus Americans
control half of this country's
discretionary income and 77% of its assets
uses warmth and humor to deliver a fascinating and insightful look at
what these societal and market realities mean for business and for individuals.
His presentation can be tailored to diverse audiences and to various
industries and organizations.
"You're on the air." Live. Live television means that anything
that happens is seen by the
viewing audience. Lou Waters punctuates his presentation with personal
reminiscences from two decades of anchoring with CNN. He shares his
"blooper reel," featuring video clips of many embarrassing-and
hysterical-moments with some very recognizable CNN talent
that are inevitable on a 24-hour television network. There was the time
his co-anchor's pants caught on fire, to the phoned-in breaking news
interview with a person who spoke no English, to the time the meteorologist
got stuck in the weather board-all on live TV.
Waters can also
share his perspectives on CNN, past, present and future and on the future
of television news coverage. Interestingly, about 61% of CNN's viewing
audience is 55-plus.
GOLF AS LIFE
Lou Waters is a lifelong golfer who spends many weekends on the "Celebrity
Golf Circuit." Along with developing his swing, Waters has developed
some unique perspectives on the connections between golf, business and
life. Waters shares his ideas on negotiating life's challenging fairways,
staying out of the "rough" and playing to win. Waters is also
available to participate in golf tournaments with meeting attendees
and company executives.
CHART YOUR OWN
and his Charted Waters presentations are designed to be customized for
each audience he addresses. He can involve the audience in dynamic role
plays or question and answer sessions. Always fun, surprising and on
the mark, Lou Waters makes an outstanding keynote or dinner speaker
for your event.
on booking Lou Waters for your next event, please contact Kent J. Krizik
at 888-464-4811 x 903