Reality Will Be First Company to Bring Next-Generation 3-D Technology
Microsoft’s technology, made available through the IP
Ventures program, will be used to turn science fiction into reality.
MOUNTAIN VIEW, Calif. — July 18, 2006 — Tomorrow at
the Business of Innovation conference, Microsoft Corp. will announce
it has licensed technology, code-named “TouchLight,”
which it developed in its Redmond, Wash., research lab, to EON Reality
Inc., a leading interactive visual content-management software provider.
The technology will augment EON’s visualization offerings
with its cutting-edge ability for users to physically interact with
3-D visual content. Completed as part of Microsoft’s IP Ventures
program, an initiative that allows companies to refine and sell
early-stage technologies first developed by Microsoft, the agreement
is the latest based on a shared-success business model that fosters
opportunity for startup companies in California and other technology
hubs around the world.
“By minimizing the cost and the learning curve for us, this
technology holds more promise for increased adoption and popularity
in the market than was previously possible,” said Sean O’Brien,
executive vice president of EON Reality. “We are excited to
be the first company to offer this kind of virtual interactivity,
invented by Microsoft. Microsoft’s willingness to share its
innovation with our company helps enable our mutual success in this
segment of the market.”
Reality will incorporate the “TouchLight” interactive
display technology into its existing commercial, automotive, aerospace
and defense industry product lines. EON’s customers will be
able to use the technology for dynamic marketing displays, product
demonstrations and truly interactive training experiences. Within
the next two years, EON estimates that the technology will be used
in stores to facilitate advanced shopping experiences and interactive
technical support with products and assemblies appearing to float
in the air during interaction. EON estimates that within the next
24 to 36 months this technology could be affordable enough for desktops.
Interested parties can view a demonstration of the technology at
Microsoft Continues to Invest in California Business
The agreement with EON, whose headquarters are in Irvine, Calif.,
is another example of Microsoft’s ongoing investment of technology,
expertise and business support in startups and small businesses.
The IP Ventures program is built on the premise that startup companies
can develop their own marketable products by licensing or purchasing
pre-commercial technology developed by Microsoft, and that Microsoft
and the startup can each benefit financially from the success of
the alliance. In all IP Ventures arrangements, Microsoft contributes
access to innovative technology developed as part of its multibillion-dollar
research and development (R&D) investment, while the startup
or small business provides its expertise in creating a market-ready
product and building a revenue stream around the technology.
“We’ve worked with EON Reality to turn a cutting-edge
prototype from our research lab into a marketable product, which
is the purpose of the IP Ventures program,” said Daniel T.
Ling, corporate vice president of Research at Microsoft. “IP
Ventures is just one of the channels through which we connect ideas
and innovations with people and funding to provide customers and
partners with the most empowering solutions and advanced technology
at their fingertips.”
Innovative Program Connects VCs and Entrepreneurs With Microsoft
The dynamic IP Ventures program was launched in May 2005 to expedite
commercialization of new innovations generated from the company’s
significant R&D investment. The program is available globally
and is frequently updated with new technology offerings. IP Ventures
alliances already include Enterprise Ireland, the Finnish National
Fund for Research and Development (Sitra), Inrix, Skinkers, Softedge-Systems,
Vimio plc and Wallop Inc.
EON Reality Inc.
EON Reality, Inc. is the world’s leading interactive visual content
management software provider. EON’s products have a high level of
interactivity, simulation realism, rendering quality and integrated data
exchange capability optimized for high performance on today’s standard
PCs and Internet. Many large corporations, universities and colleges are
using EON’s software and integrated system solutions, such as: Airbus,
Atlas Copco, Siemens, Bechtel, Boeing, Bombardier, Hon, Intel, Kodak,
Lexus, Lufthansa-Teknik, Peterbilt, Samsung, Sauder, Siemens Medical,
Suzuki, Tetra Pak and Toyota. For more information about EON Reality,
Inc., please visit www.eonreality.com.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide
leader in software, services and solutions that help people and businesses
realize their full potential.
more information, press only:
Tricia Payer, Waggener Edstrom Worldwide, (425) 638-7000, email@example.com
Rapid Response Team, Waggener Edstrom Worldwide, (503) 443-7070, firstname.lastname@example.org
Brita Kjallstrom, EON Reality Inc, (949) 460-2000, email@example.com
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