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April 27, 2006

MyFamily.com, Inc. Acquires Encounter Technologies

BELLEVUE, Wash., April 27 -- Today MyFamily.com, Inc., the leading network for connecting families on the Web, announces the acquisition of Encounter Technologies as company moves to expand the MyFamily web service.

On this day, Encounter is one of three companies to graduate from the Georgia Institute of Technology Advanced Technology Development Center (ATDC) in 2006. ATDC is a nationally recognized science and technology incubator that helps Georgia entrepreneurs launch and build successful companies.

The acquisition of Encounter Technologies is another strategic step MyFamily is making to grow their team and develop technology that will give families innovative ways to connect and share on the Web.

Other strategic steps include a new generation of executive talent that Tim Sullivan, President and CEO of MyFamily.com, Inc. has attracted to pioneer the next wave of the company's growth and innovation. Michael Graff, a former Microsoft executive, is chief among them and recently joined MyFamily as a Senior Vice President and General Manager of the MyFamily business unit. With the acquisition of Encounter Technologies, MyFamily appoints Encounter Technologies' founder Hoyt Prisock to Vice President of Strategy and Business Development of the MyFamily web service.

"The decision to acquire Encounter was centered on the new valuable Web experiences they have been developing as well as the expertise and passion that Hoyt Prisock and his team bring to our organization," said Graff. "We believe that this winning combination will complement our vision for what we will deliver in the near future."

MyFamily has more than 3 millions members and is one of the first, and still one of the largest, family-oriented providers of private family web spaces on the internet. However, Graff noted, "Three million members is just the beginning. With the aggressive plans we have in place to improve the site and expand services, families have a lot to look forward to. As a result, we believe that many more families will choose MyFamily as their online gathering place to stay connected. Stay tuned."

About the MyFamily Website

Launched in 1998, the MyFamily website is a pioneer in online communities and one of the most popular family destinations online with more than 3 million users. The MyFamily team of software engineers, designers and marketers is headquartered in Bellevue, Washington, and dedicated to helping families stay connected with those who matter most by providing a home on the web-a place to share life's experiences, stay engaged with extended family and friends, and preserve memories, all in a safe, family-friendly environment. For more information about MyFamily, visit http://www.myfamily.com/.

About MyFamily.com, Inc.

MyFamily.com, Inc. is headquartered in Provo, Utah, and is the leading online network connecting families. MyFamily.com's services, content and community empower individuals to discover, preserve and share their unique family stories. The MyFamily network includes MyFamily.com, Ancestry.com, Ancestry.ca, Ancestry.co.uk, Genealogy.com, RootsWeb.com and Heritage Makers. MyFamily also publishes Family Tree Maker®, the #1 selling family tree software, Ancestry Magazine, over 50 book titles and numerous databases on CD-ROM. For more information on MyFamily.com, Inc., visit http://www.myfamilyinc.com/.

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