One in four eight-year-old girls is currently a Brownie.
Adult member profile*
- 94 per cent are female.
- Three quarters are married.
- They are twice as likely as the national average to have children.
- 60 per cent are aged 45 to 65 years of age.
- 30 per cent are aged 44 or under.
- Half of all Leaders live in households with two or more cars. They are likely to live in their own detached/semi-detached four bedroom houses.
- 28 per cent of adult members fall into the affluent homeowners category nearly twice the national average.
- They show high levels of awareness of a range of financial products.
- They are more likely to read newspapers such as The Times, The Daily Telegraph, The Daily Mail and The Daily Express.
* (from Data Exchange Profiling report)
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