Key statistics

Key statisticsOne in four eight-year-old girls is currently a Brownie.

Adult member profile*
  • 94 per cent are female.
  • Three quarters are married.
  • They are twice as likely as the national average to have children. 
  • 60 per cent are aged 45 to 65 years of age.
  • 30 per cent are aged 44 or under.
  • Half of all Leaders live in households with two or more cars. They are likely to live in their own detached/semi-detached four bedroom houses.
  • 28 per cent of adult members fall into the ‘affluent homeowners’ category — nearly twice the national average.
  • They show high levels of awareness of a range of financial products.
  • They are more likely to read newspapers such as The Times, The Daily Telegraph, The Daily Mail and The Daily Express.

* (from Data Exchange Profiling report)


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