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Julie Roehm Out at Wal-Mart

Julie Roehm Out at Wal-Mart

Recently Completed $580 million Wal-Mart Stores Agency Review FULL ARTICLE

Chrysler Reassigns Joe Eberhardt

Chrysler Reassigns Joe Eberhardt

Exec VP-Global Sales Moves to Mercedes-Benz Retailing Arm FULL ARTICLE

IPG CEO Roth: 'Not in Negotiations With Anyone'

IPG CEO Roth: 'Not in Negotiations With Anyone'

Lays Out Turnaround Goals at UBS Media Conference, Denies Acquisition Story FULL ARTICLE

This Week's Print Issue

Stars Align for Big Bang, the Sequel

This Week's Print Issue

Publicis' Hunger for Acquisitions Could Spark Another Wave of Consolidation MORE


MediaWorks

Viacom's New Chief Wants to Get Paid for Content

Tells Analysts at Credit Suisse Bulk of Digital Revenue to Come From Ad Sales FULL ARTICLE

'Wall Street Journal' 3.0 Debuts Jan. 2

New Format to Save Dow Jones $18 Million FULL ARTICLE

CBS Research Chief Predicts Strong 2007 Upfront Market

Poltrack Counting on Shift to Commercial Ratings FULL ARTICLE


Digital

Viacom Keys in on Comedy to Monetize Internet Video

Ad-Friendly Content on iFilm, Atom Could Help Sites Challenge YouTube FULL ARTICLE

P&G;, Others Build Mobile-Marketing Budgets

Could Be Signal That Medium Is 'Out of Trial Mode' FULL ARTICLE

Former MTV Digital Vets Head to Sling Media

Jason Hirschhorn, Ben White to Take Place-Shifting Service Into 'Phase Two' FULL ARTICLE


News

Advertising Forecasters Expect Modest Growth for 2007

From UBS Conference: Coen, King Differ Over Predicting Internet's Impact FULL ARTICLE

Pediatricians Demand Cuts in Children-Targeted Advertising

Doctors' Group Asks Federal Government to Impose Severe Limits FULL ARTICLE

Microsoft Ad Plugs Video Game Launching ... Next Fall

'Halo' Commercial Breaks During 'Monday Night Football' to Grab Attention From Rivals FULL ARTICLE

Auto Ekes Out 2.3% Ad-Spending Boost

Competition, New Models Prevent Decline, and 2007 Likely to Be Flat FULL ARTICLE

Anheuser-Busch Launches Miller Copycat Product in China

New Budweiser 'Genuine Draft' Mirrors 1893 'Miller Budweiser' Incident FULL ARTICLE

Marketers' Websites Outdraw Those of Major Media Players

P&G; and Unilever Attract 9 Million Unique Visitors Monthly FULL ARTICLE


Hispanic Marketing

U.S. Hispanic Ad Agencies Continue Double-Digit Growth

Expanded Services Target English Speakers, First-Time Advertisers FULL ARTICLE