As portrayed in Warner Bros. Pictures' new action adventure 300, the Spartans were the original ultimate fighters of ancient Greece. Now the studio is teaming with today's Ultimate Fighting Championship® (UFC) Light Heavyweight Champion Chuck Liddell, a.k.a. "The Iceman," to promote the film, which opens nationwide on March 9, 2007 in a first-of-its-kind sponsorship.
Kicking off the promotion, Warner Bros. will be sponsoring Liddell in his next Ultimate Fight in Las Vegas on December 30, 2006. In addition, Liddell will be making personal appearances and will lend his name and likeness to a variety of other promotions that will be taking place across the country in the months leading up to the film's release.
Based on the epic graphic novel by Frank Miller, 300 is a ferocious retelling of the ancient Battle of Thermopylae in which King Leonidas (Gerard Butler) and 300 Spartans fought to the death against Xerxes and his massive Persian army. Facing insurmountable odds, their valor and sacrifice inspire all of Greece to unite against their Persian enemy, drawing a line in the sand for democracy. The film brings Miller's ("Sin City") acclaimed graphic novel to life by combining live action with virtual backgrounds that capture his distinct vision of this ancient historic tale.