Originally from Charlottetown, PEI, Amber MacArthur joined “CityNews” and CP24 as its New Media Specialist, reporting on new media and interactive trends.
Most recently, Amber worked for G4techTV, a digital television channel entirely devoted to technology. There she co-hosted "Call For Help," a technology help program and "Torrent" , an Internet culture show featuring web videos from around the world, as well as "Gadgets and Gizmos", where she reviewed the newest gadgets." She also developed"commandN", a popular video podcast that covers online and offline technology trends.
Amber has honed her media and technology skills in San Francisco and Boston as Director of Web Marketing at HigherMarkets, where she managed corporate branding initiatives, software usability and online course development. As Writer and Branding Strategist at web design firm Razorfish San Francisco, she developed online content and usability strategies, in addition to judging The Webby Awards 2000, where she analyzed and rated more than 100 websites. She also led a team in Toronto to develop a web lifestyle portal for Microsoft Canada called Microsoft Home Magazine and co-founded a small design firm called Arktyp.
Amber is actively involved in Women in Technology International (WITI) and most recently hosted their 10th Annivesary Gala in San Jose, California, where WITI honoured the first female programmer of the world's first computer called the ENIAC.
You'll always find Amber with her Mac laptop catching up on the latest Web 2.0 news and video podcasts. In her spare time, she loves running, reading, and road trips.
BA in English, Dalhousie University
Journalism, University of King’s College.