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The SEM blog is retiring

Dear readers: The Search Engine Marketing blog is retiring. I admit to feeling sentimental about it, because this blog was originally created for me by Jason Calacanis, in the early days of Weblogs, Inc, and although I ended up contributing to several blogs in our lineup, this is where it started for me. I'm grateful to Jason, and thankful for the people I met in the SEM and SEO universes, via this blog.

Chris Gilmer, who has been posting here lately, is still with us! You can find Chris writing on Download Squad, our software and online services blog.

Although our editorial priorities have changed over the nearly three years of operation, we do not remove retired blogs. the SEM blog will remain available as an archive (and not a badly optimized one!). Thanks to everyone for reading.

Yahoo! releases Slurp

Yahoo has released a new search crawler. Meet Slurp, a more efficient website visiting engine. Yahoo has estimated that website owners will see a 25% reduction in the number of requests coming from Yahoo servers, thus decreasing bandwidth.

Yahoo has said that some slight changes might occur with page shuffling, and ranking changes.

Yahoo does have a feedback form for any conerns that you might have with the new search crawler.

Finding Search related Jobs

Jobs in Search is exactly what it says. Jobs in the search industry. If you are looking for a job at a Search Engine company, Search Engine Marketing firm, Search Engine Optimization company, New Media, Digital Media, and any company that provides services and products aimed at the search industry, this is a site to look into.

JobsInSearch.com has special sections for SEO and SEM resources, Events, Search News, and Industry experts.

[via Loren Baker]

Matt Cutts Answers some questions on Google Video

Google's Matt Cutts answered some questions recently on Google Video. Check these videos out if you are really into search, Matt has some good thoughts down.

Cutts went over the Qualities of a good site, SEO myths, and Optimizing for Search Engines or for Users.

The videos were freshly shot this weekend, and are the personal views of Matt, and not necessarily of his famous employers. Excellent Read.

[via Philipp Lenssen]

Community Powered Search

swickiEurekster is a different kind of search engine. It is based on community decisions on what the top results should be.

What you would have to do to get inclusion into Eurekster is to create your own swicki. It would be tailored to your particular interests. The swicki will then scan all of the updated pages from your particular site. As people use your particular swicki, the system will learn behaviors of people, and rank your site accordingly.

In a basic approach, a Swicki is a search engine that learns from your users. Results are produced for relevancy, and a buzzcloud of searches are created based on only what users care about.

Top Keyword Terms Companies are Buying

Nielson Netrating has done some homework and developed a list on the Top 25 Companies By Sponsored Link Impressions list.

Its a pretty interesting list that shows the top 3 keywords that are bought by some major companies.

Here is a sample of that list:
  • eBay - myspace, ebay, maps
  • NexTag.com - dell, airlines, ipod
  • Vonage - verizon+dsl, at&t, sprint
  • Time Warner - mapquest, dictionary, maps
  • Amazon.com - books, haunted+lighthouses, log+splitters
  • Microsoft - hotmail, mortgage+calculator, movies

I think by far, Amazon.com has the best list.

Clickz has some other charts from the report that show the Advertising Breakdown by Industry, Advertising Breakdown by Ad Unit Types, and Top 25 Companies by Sponsored Link Impressions.

[via ZDnet ]

Become helps you search a little closer

Become.com's search is now a little more tailored to your exact expectations when it comes to results. Their results are filtered by Product Reviews, Buying Guides, Discussion Forums, and Product Details.

Your first search results give you a look at all of the results together. However, Become has added in sub searches that categorize and filters the results based on the 4 research topics of Product Reviews, Buying Guides, Discussion Forums, and Product Details. Searches also dump recommended products with images to the right of the results, based on what you have searched for. It's like a little shop built right into your search results. From there you can also customize the shopping by process or brand.

Become makes for a much more targeted and fun approach to search. Would I use it as my main search engine? No. I still prefer Google for their high quality lists of results.

Tracking a package through MSN Search

MSN has just announced that you can track packages through its MSN Search portal.

To track packages with MSN Search, simply head to search.msn.com, and enter your FedEx, DHL, UPS, or USPS tracking number.

MSN package tracker is one of the MSN Instant Answer search tools. Its great that search engines are providing all of these additional features to make our lives even more easier. But as the features grow, so does the competition and battle for the top search engine.

Who knew that search could be this exciting?

Make Money by Domain Parking

GoDaddy has set up a new service whereby webmasters can earn a profit based on clicks to their parked domains.

The program is targeted at owners of small amounts of domains in their portfolio. GoDaddy serves ads that are based on the domain name, and the analysis of what people click on and search for in the site.

This new service, CashParking, not only helps webmasters make a few extra dollars, but provides another means by which websites and companies can get search related traffic through links on unique domain names that are not as yet built out.

MSN Revenues Decline

Looks like Microsoft might be a little behind in earnings compared with last years revenues. ClickZ has reported that last year MSN hit $598 million, and this year at the same time they are at $580 million in revenue.

This is supposedly mostly due to to the large amounts MSN has been dumping into the Live.com search property, adCenter, and MSN search in general.

MSN has stated that it is transitioning into home grown ads with MSN's adCenter as opposed to its previous sponsored ads. Microsofts CFO said in a conference call with investors that they are aiming at having 100% of their business targeted on adCenter. Thus Microsoft is planning on spending over $500 million in developing its online services portion of their business. Including Live.com, and Search.

MSN does not expect to be profitable in 2007 due to these spends on investments.

Yahoo Ads in eBay

yahoo ebay adsAs a result of eBay and Yahoo's partnership, Yahoo has begun to display ads on eBay auction search results pages. The terms of the deal also include Paypal integration into Yahoo Channels and Yahoo Search.

The ads have just been starting to show up in the results pages, and I personally have yet to come across them in any pf my searches, however Loren Baker suggested searching for a misspelling "burberry rain boats" to get results. Through this search I was able to see the nicely integrated ads, offering the corrected spelling products.

Yahoo and Zillow Home Valuation

yahoo zillow home price mapYahoo has teamed up with Zillow to create a home valuation search on Yahoo real estate.

The value of homes can easily be searched for free, and users can find an instant home value estimation based on homes in the general area of your search.

When you search for a residence, a map with your area is put together with 10 other comparable properties in the area are drawn out. Yahoo has also integrated a trend graph to show price trends historically for the area in question.

LookSmart Publisher platform

looksmart adsLooksmart has released its new publisher platform. The new publisher ad platform works much like other search engine publisher platforms, whereas ads are easily displayed on sites, and generate revenue per click.

Through LookSmarts AdCenter you can sell online ads directly on your site to advertisers, and actually determine your own CPC's. This approach helps publishers grow direct relationships with advertisers.

LookSmart allows you the opportunity to white label AdCenter solutions. The hosting, sales, and service are fully hosted through LookSmart, and pricing is fully determined by you.

YouTube leads the video search marketplace

Like many people, I enjoy a good video. Especially with YouTube. Anything and everything is on there, well pretty much anything.

YouTube hosts any video it seems. From full length feature pirated movies, to news stories, video blog entries, a ton of just plain personal videos of the dog running around, to just plain hilarious videos of senior citizens dancing helping add to the 20 million visitors per month.

Hitwise just released some stats on YouTube, and their amazing 60% share of all videos watched online in the US. Compare that with Yahoo, MSN, and Google's share of only 3-5%, and you can see why YouTube is a video traffic genius. The company gets around 100 million video's viewed per day, and YouTube has said that they had 2.5 billion videos watched per day last month.

If you think there is nothing to see in the video search marketplace, look again, it's hotter then ever, and YouTube is steaming up the web.

Google will not take enterprise search away from us - Microsoft

microsofts old logoMicrosoft thinks that enterprise search belongs to them. Even though Google has been in the game since the early 2000's.

Recently that's what Microsoft wants to believe. Their COO Kevin Turner supposedly told The Register, that enterprise search is their business, and Google isn't going to take it from them.

Microsoft looks like they are again, getting a little intimidated about the step ahead that Google has in the search industry at large. Google has been in this sector a while, if anything, maybe its Microsoft that is trying to do a little market stealing here.

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