The Coca-Cola Company
The Coca-Cola Company has supported international football for more than 70 years and is one of FIFA's longest-standing Official Partners, with a continuous association since 1974. We promote football at every level - in more than 100 countries - and our wide-ranging involvement with FIFA includes sponsorship of the FIFA World Cup™, the FIFA Women's World Cup, and the FIFA/Coca-Cola World Ranking. In addition, Coca-Cola has supported local organizing committees at every FIFA World Cup™ since 1950.
In 1998, Coca-Cola signed an unprecedented, eight-year agreement as FIFA's exclusive nonalcoholic beverages partner, resulting in a deal that marked the first time a sponsor extended its partnership for more than one FIFA World Cup™ at a time.
The 2002 FIFA World Cup™ gave birth to the most-ambitious sports marketing campaign in the history of The Coca-Cola Company. Local Coca-Cola offices and Coca-Cola bottlers launched a dazzling, widespread array of promotional activities that set the stage for football fans everywhere to fully enjoy the FIFA World Cup™. The multi-faceted effort touched consumers through local promotions in over 100 countries and brought people of all ages to Korea and Japan to enjoy the unmatched football competition and pageantry.
For the second straight FIFA World Cup™, teens from around the world were selected by
Coca-Cola to act as official Flagbearers in pre-match ceremonies. Meanwhile, Coca-Cola offices in Japan and Korea selected the Ball Kids who were given the once-in-lifetime opportunity to take part in FIFA World Cup™ matches.
New ground was broken through a new "Coca-Cola GO! Stadium Art Program," in which consumers for the first time helped create some of the corporate billboards that traditionally border the pitch at each match. Never before had stadium billboards at FIFA World Cup™ depicted more than a sponsor's name and its logo or other trademarks, nor had consumers been involved in creating images for those boards.
Coca-Cola and entertainment software giant EA SPORTS teamed up to get video game enthusiasts center stage at the 2002 FIFA World Cup™ through an international "Coca-Cola World Cyber Cup" football competition, which culminated in a series of on-pitch contests on the giant-screen before FIFA World Cup™ matches.
Through the Web-based "Coca-Cola 2002 FIFA World Cup™ Game," Coca-Cola created in association with Yahoo!® Sports, football fans around the globe went online to predict the results of the FIFA World Cup™ - as well as share and compare their forecasts with others. Coca-Cola also used its exclusive rights to award the official adidas® match balls from the 2002 FIFA World Cup™ in consumer promotions both inside and outside the host countries, allowing more fans to see, touch and perhaps own the ultimate piece of memorabilia from the tournament.
Months before the event in Korea and Japan, Coca-Cola brought the sport's most-coveted prize - the FIFA World Cup™ Trophy - to football fans in 10 countries. Meanwhile, retail promotions offered millions of sets of special-edition Coca-Cola football trading cards - showcasing players from the most-famous Coca-Cola sponsored teams - and football-themed television commercials included a spot featuring international football superstars Figo, Forlan and Henry.
Coca-Cola is actively preparing for the 2006 FIFA World Cup Germany™ where new and innovative programs for the football fans will once again serve as the foundation of its marketing platform.
For more information about The Coca-Cola Company and its numerous initiatives to support football from the local level to over 20 national team sponsorships and the FIFA World Cup™, contact:
The Coca-Cola Company
+1 (404) 676-1055
View the latest FIFA/Coca-Cola World Ranking at: FIFA/CocaCola World Ranking