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Kraft Cheese

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Kraft Cheese

J. L. Kraft's 1916 patent for process cheese took Kraft from a commodity business with many competitors to an innovator with a unique food product that effectively responded to consumers' need for a more consistent product with a longer shelf life. The invention laid the foundation for the wide variety of process cheese products that are sold today throughout the world.

The first extension of the Kraft cheese brand line came with the birth of Velveeta pasteurized process cheese food in the late 1920s. Its "meltability" made the product one of the country's No. 1 cooking cheeses. To meet a variety of consumer needs, Kraft further expanded its cheese offerings in the 1950s to include an all-purpose cheese sauce known as Cheez Whiz, which could be used in more than 1,000 different ways. Years later a microwavable Cheez Whiz, as well as Cheez Whiz Light and squeezable Cheez Whiz entered the market to meet the growing needs of consumers looking for convenient items to complement their cooking.

Another important Kraft innovation was sliced process cheese. Kraft Deluxe process cheese slices, the first to be commercially packaged, were introduced in the U.S. in 1950. Recent years also have seen the introduction of many more Kraft Cheese products such as: Kraft Rip-Ums, strips of kids' favorite American Cheese that offer a fun and delicious anytime treat, and Kraft Deli Deluxe, deli-style. Some favorite Kraft cheeses, like Kraft Chunk pasteurized process cheese, even have introduced new flavors such as Bacon Cheddar, Roasted Garlic Cheddar, Pepperjack and Smoky Swiss and Cheddar.

J. L. Kraft
Joel Cheek
William Christie
Adolphus Green
Johann Jacobs
Oscar Mayer
Edwin Perkins
C. W. Post
Dr. Ludwig Roselius
Philippe Suchard
Theodore Tobler
Fred Walker
Quality & Safety
Brand Evolution
Did You Know?

Did You Know..?
Click an image above to learn fun and interesting facts about our history.

In recent years, the Milka cow has become so interwoven into the popular culture that when German school children are asked to draw a farm scene, they often color the cows lilac. More>>

Mr. Peanut was the brainchild of a 14-year-old boy who entered a Planters-sponsored trademark contest in 1916. More>>

Oscar Mayer hires recent college graduates to hold the coveted position of "Hotdogger" and travel the country driving the Wienermobile and promoting Oscar Mayer products. More>>

Kool-Aid Man, continually ranked by kids as one of the most-loved brand mascots, has been honored with a footprint ceremony at Mann's Chinese Theatre in Hollywood. More>>

www.comidakraft.com was one of the first-ever bilingual food Web sites. More>>

In 1976, Maxwell House introduced the first coffee specially ground, blended and roasted for use in automatic drip coffee makers. More>>

Made of wheat and malted barley, Grape-Nuts was so named because its inventor, Charles William Post, said that grape sugar was formed during the baking process and described the cereal as having a nutty flavor. More>>

Jacobs Kaffee now enjoys a 30 percent share of the European coffee market and the Jacobs brand is the largest-selling dry grocery product in Germany. More>>

Named by merging the family name, Tobler, with Italian specialty nougat candy Torrone, Toblerone was introduced to the world in 1908, and a year later became the first patented milk chocolate candy that contained a unique combination of almonds and honey. More>>

Oreo cookies were among the first "interactive" foods - offering people myriad ways to enjoy them, including dunking them in milk, twisting the cookies apart. More>>

The innovation of Minute Rice cut rice cooking time from one hour to less than 10 minutes, and single-handedly spawned the quick-cooking rice market segment. More>>

Within one year of its national introduction in 1950, Kraft Deluxe process cheese slices became the most successful product introduction in the company's then nearly 50-year history. More>>

By soaking coffee beans in brine, Dr. Ludwig Roselius developed a technique that removed 97 percent of the caffeine from coffee without removing the flavor. More>>

J. L. Kraft revolutionized the production of cheese when he discovered that if he heated and continuously stirred cheese, then placed it in a sterile container, when the cheese cooled, it would regain its solid state. More>>

Oscar Mayer was among the first meat packers to put its name on meat products, a marketing tool that helped differentiate its products from its competitors. More>>

National Biscuit Company (later renamed Nabisco, Inc.) took a major step forward in 1898 by packaging Uneeda biscuits in a revolutionary, patented "in-er-seal" package, an ingenious system of inter-folded layers of wax paper and cardboard. More>>

Each year, Nabisco uses nearly 3,000 miles of string to harness the Barnum's Animals crackers packages. More>>

To differentiate Kraft cheese spreads from the competition in the early 1930s, Kraft sold its spreads in brightly decorated five-ounce glass jars called Swankyswigs that could be reused as drinking glasses. More>>

Oscar Mayer established a research division in 1941, solely dedicated to developing new and improved packaging concepts, including the "slice pak," the first vacuum-package designed for sliced cold cuts, and the "chub" package, vacuum-sealed tubes containing liver sausage, pork sausage and sandwich spreads. More>>

In 2001, Maxwell House introduced a new "EZ Open lid," which completely eliminated the need for a can opener on its coffee cans. More>>