08/27/2003, 6:30

SunnComm’s MediaMax CD-3 Technology Passes International Test with “Flying Colors”


Phoenix, Arizona, August 27, 2003 – SunnComm Technologies, Inc. (OTC: STEH), a leader in digital content security and enhancement for optical media, today announced that it successfully completed the external testing phase of its industry-leading MediaMax CD3 technology. The comprehensive test procedures were performed by world renowned Professional Multimedia Test Centre (PMTC) ( located in Diepenbeek, Belgium.

The MediaMax CDs were tested with the intention of determining compliance with the official test procedures and guidelines for protected content recently outlined by the Record Industry Association of America (RIAA) and the International Federation of the Phonographic Industry (IFPI). Based on their comprehensive testing procedures, the PMTC ( confirmed that MediaMax CD3 products passed all tests and met the toughest standards.

Frans Pender, PMTC’s Division Manger, said, “The SunnComm MediaMax CD3 Technology was a very compelling test for us. It achieved a very high level of playability combined with an incredible level of security for the music.”

Utilizing a very detailed and extensive testing matrix, the functionality and security level offered by the MediaMax technology was pushed to the limit. The testing results were able to verify playability on consumer electronic devices, stability of the product on computers and robustness of the security features to protect content against unauthorized copying when used with CD ripper programs

The PMTC testing center exposed the MediaMax CDs to an extensive array of consumer electronic CD players including home entertainment systems, car stereos, boom box players, walkman type players and popular DVD players. Test results confirmed that SunnComm’s MediaMax CD’s will provide playability on any consumer’s playback system without exceptions or limitations.

CD copy protection robustness tests were performed to determine the security level of the product against unauthorized copying of the digital content. This was completed using a large set of Microsoft Windows and Apple Macintosh computer systems in tandem with many of the known ripper programs available on the market today. The PMTC determined that none of the ripper programs used in the testing process was able to produce a usable unauthorized copy of the protected CD yielding a verifiable and commendable level of security for the SunnComm product.

“Completing this external testing phase for our product was a crucial step toward large- scale deployment of protected MediaMax CDs,” said Eric Vandewater, SunnComm’s Chief Technology Officer. “The technology we’ve developed to provide content security was accomplished without sacrificing user playability or functionality.” Vandewater concluded, “The positive test results produced by the PMTC provide assurance to both the record industry and those who purchase CDs that the SunnComm MediaMax technology will securely deliver high quality copy management and CD enhancement products to the audio CD market.”

About SunnComm Technologies, Inc.

SunnComm Technologies, Inc. is a leader in digital content enhancement and security technology for optical media with its MediaMax and CD3 suite of products. SunnComm´s copy-constraint technology was commercially released by Music City records in 2001 and became America´s first copy-protected audio CD. SunnComm’s MediaMax™ CD3™ Suite of Digital Content Enhancement technologies is built upon the Microsoft (NASDAQ:MSFT) Windows Media 9 Series Digital Media Platform.

MediaMax, Digital Content Cloaking Technology, DC2, PromoPlay and SunnComm are registered and/or trademarks of SunnComm Technologies, Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more detailed information about the company, its vision or philosophy, personnel, partners, and customers, please visit the company´s Web site at

Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment.

We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward-looking statements.