Teenage auteur ignites buzz about video graphics
Marketing experts pay heed: A video clip produced by a teenage girl has become a mini-blockbuster on a popular video upload site while also helping to introduce Logitech Web cameras to a legion of young people.
"Breakup," a 75-second clip produced by a 17-year-old girl who refers to herself as "Bowiechick," has been viewed more than 155,000 times and generated more than 800 comments on YouTube.com since Tuesday. YouTube, which has emerged as a major online entertainment hub only three months after its launch, lets people post homemade video clips and share them with the world.
Bowiechick, who did not respond to interview requests from CNET News.com on Thursday, has posted several video blogs on YouTube. "Breakup" is little more than the young girl lamenting a breakup with her boyfriend. As she frets over the end of the relationship, Bowiechick simultaneously cheers herself up by playing with computer effects and altering her on-screen appearance with the click of a button.
One minute, she appears to be wearing glasses, the next it looks as if she's strapped on a gas mask. At one point her nose and eyes appear feline.
Of the more than 800 comments posted on YouTube about "Breakup," dozens were requests for information about the visual effects.
"Wow, what movie maker is that?" asked one viewer. "Sorry about your breakup."
The interest was so great, in fact, that it prompted Bowiechick to post a second video to address the questions.
That video, and Bowiechick's YouTube profile, reveal that she shoots her clips with Quickcam Orbit MP by digital toolmaker Logitech. The camera retails for about $100.
Nancy Morrison, a Logitech spokeswoman, said software called Logitech Video Effects is behind the various cartoon images. Launched last August, the software features animated avatars that can make a user look like a martian, a great white shark or Santa Claus.
The software tracks a user's face so that the images stay in position even when the user moves, says Morrison.
"The software maps to about 16 points on your face," Morrison said. "When you turn your head, the effects turn with you."
Logitech offers almost 100 different avatars and all are available for download at Logitech.com. Four of the company's Web cameras: QuickCam Fusion, QuickCam for Notebooks Pro and QuickCam Pro 5000, come equipped with the software, which works exclusively with those Logitech products.
Though it's too early to tell whether Bowiechick's clips have affected Logitech sales, it's plain that many more people are aware of the company's visual graphics as a result of her videos.
Though only a teenager, Bowiechick may already be an expert on "viral marketing," the strategy by which companies try to tap social networks to generate buzz about their products.
"That was really funny," wrote one Bowiechick fan. "I wish I had a webcam cool enough to make me a kitty."
Talkback - Add your opinion
It's pretty clear she's going to go places that fanboys don't. Up,
for instance. (Read the rest)
Latest Web Tech Content
- StumbleUpon brings video to the Wii
- Mexican drug wars find new battleground on YouTube
- BEA exec: Get business users involved in app development
- Robotic arm lends a hand after stroke
- Thomas Cook to buy rival MyTravel
- Subscribe to Feed
|Motorola's buying spree|
|CIO Patricia Morrison discusses the IT challenges of acquiring large companies, such as Good Technology and Symbol Technologies.|
- News to know: Windows Live debunked; 3GSM; Internet do over
- Nortel has a burn the boats strategy says CTO
- Solaris on IBM Power7?
- 768 cores ought to be enough for anybody
- AZ wants sex offenders to reveal emails
- See all ZDNet Blogs »
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
- Leading Analyst: "RAC Should be a Part of Your Oracle DBMS Strategy"
- In their report, Forrester describes how most customers affirmed that RAC meets or exceeds their high-availability requirements to support mission-critical database applications.
- Read the Forrester Report>>
- Trade up and save 20% with Sun servers
- Trade-in your UltraSPARC II based server and upgrade to a Sun Fire CoolThreads, UltraSPARC IIIi, or UltraSPARC IV+ server.
- Trade-in and start saving now >>>
- HP ProCurve Networking Access Control Security Solution
- This paper explores how the HP ProCurve Access Control Security solution simplifies network access management and provides affordable network security that detects all users and enforces all corporate policies at every access point.
- Read the paper to learn more>>
blogs from our sponsors
Whitepapers & Webcasts
- Muzak Tunes its Telephony System with ShoreTel ShoreTel
- The Business Case for VoIP Collaboration ShoreTel
- ShoreTel Replaces Mitel at Lippert's Carpet One ShoreTel
- Effective SOA Governance IBM
- Global Banking and Financial Services Firm Drives Down Cost, Risk, and Complexity with Azul Compute Appliances Azul Systems
- VoIP: A Big Success for Mainstream Manufacturer ShoreTel
- Video game tech: Exposed
Crack open the Nintendo Wii
Go inside the Wii and see the hardware that makes Nintendo's console tick.
View the gallery
Nintendo Wii unboxed and in action
TechRepublic staff unbox their Nintendo Wii and put it through its paces.
Crack open the Xbox 360
See the hardware that makes Microsoft's next generation console so powerful.
View the photo gallery
Crack open the Nintendo GameCube
Crack the case on Nintendo's GameCube and see what's inside.
View the gallery
- View more TechRepublic galleries
- Automatically sign-up for TechRepublic's Gallery Newsletter!