Channel 9 Shows » The MicroISV Show
Total Episodes: 13

The MicroISV Show

Michael Lehman, the MicroISV/Shareware Evangelist, hosts a weekly interview show featuring developers who both develop the software and run their own businesses.

The MicroISV Show #13 - Dave Collins of

This week we talked to Dave Collins of about how to choose, maximize and monitor your marketing efforts via online advertising via Google AdWords and other services.  Dave and his company are masters at this complex art and he reveals some of his secrets and points out how to find out if anyone is even searching for the keywords you might buy.

Google AdWords Management Service:

Google AdWords Report Service:

Competitive Edge Monthly Newsletter:


Association of Independent Software Industry Professionals:

Association of Shareware Professionals:


Joel On Software's The Business of Software:

Webmaster World Forums - (free) registration required but highly

Replies: 1 // Views: 311 Reply
Length: 00:49:52 Download MP3 Download WMA 
NameTimeRelease DateRepliesViews
The MicroISV Show #13 - Dave Collins of SharewarePromotions.com49:522/22/20071311
The MicroISV Show #12 - David Shadle - User Experience Evangelist40:262/16/20070607
The MicroISV Show #11 - Jim Holmes & James Avery - Windows Developer Power Tools43:232/8/20074861
The MicroISV Show #10 - Joel Spolsky34:242/1/2007416,907
The MicroISV Show #9 - Craig Krantz - Building Project Glidepath29:237/28/200626,236
The MicroISV Show #8 - Marcus Tettmar - MJTNet18:136/1/200616,039
The MicroISV Show #7 - Buzz Bruggeman - ActiveWords21:535/13/200615,137
The MicroISV Show #6 - Bob Walsh - Safari Software21:183/30/200605,265
The MicroISV Show #5 - Kyle Alons - Kinook Software19:583/27/200603,985
The MicroISV Show #4 - Eric Sink - Inventor of the term MicroISV16:122/21/200617,234
The MicroISV Show #3 - Bob Walsh - Author of "MicroISV - From Vision to Reality"25:112/6/200635,806
The MicroISV Show #2 - Gavin Bowman of V4 Solutions14:361/31/200604,504
The MicroISV Show - An Invitation01:301/17/200604,456