The AFL yesterday announced a $1 million bonus for the club that manages to take out both the NAB Cup and the 2007 premiership.
As an added sweetener, the AFL will ensure half of the booty is divided among the players, with the remaining $500,000 reserved for the club.
The huge windfall will be separate from the $220,000 first prizemoney on offer in the NAB Cup, as well as the $1.4 million prize pool set aside for this year's premiership side.
The cash incentive is being provided by league sponsors Toyota and NAB.
AFL chief executive Andrew Demetriou said the $1 million bonus would ensure the pre-season competition was competitive. He said it was the "sting in the tail" that would encourage clubs to take the NAB Cup seriously.
"To pull off the double and get the million dollars is a significant boost to the bottom line," Demetriou said.
"For some clubs, it means the difference between a new facility or perhaps reducing a loss, or perhaps not having to worry about competing against the big boys.
"It's a huge top-up for a club that can pull off the double."
Player managers and coaches are also set to benefit from the huge bonus.
Demetriou said managers were now considering incorporating the bonus into playing and coaching contracts.
"There are certainly a lot of player managers out there and managers of coaches who are thinking about building new incentives into contracts with this million-dollar bonus," Demetriou said.
St Kilda star Nick Riewoldt also welcomed the financial carrot.
"I think there has always been a perception, externally, that players take it easy for the NAB Cup and clubs don't really value it," Riewoldt said.
"That's certainly not the case. Once you're on the ground, it's hard to tell footballers to go at 70 or 80 per cent. It's in their nature to go 100 per cent.
"With an incentive like this, it's probably going to be up around 120 per cent."
Riewoldt said the chance to win an extra $1 million could mean the difference between a struggling club remaining in Victoria or going interstate.
"We're all about keeping 10 teams in Victoria, and I think this is going to go a long way to helping those teams," Riewoldt said. "One million dollars on to the bottom line at the end of the year to those clubs that are struggling is really going to help."