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"I think this is the biggest accolade you can be given because it means your fans have gone out and bought your records. And that's why we make records - for our public."

Sir Elton John, 3/16/1999 at the launch of the RIAA® Diamond® Award

The RIAA® Gold® and Platinum® Awards program was launched in 1958 in an effort to create a standard by which to measure sales of a sound recording. In the beginning, there was only a Gold® album award for the sale of 500,000 copies. As the industry grew, other awards were developed. The Platinum® award (1,000,000 sold) was created in 1976 and with the advent of the compact disc and the subsequent increase in sales, the Multi-Platinum™ award was created in 1984. On March 16, 1999, the RIAA® launched the Diamond® Awards, honoring sales of 10 million copies or more of an album or single.



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