Campaigners for the correct use of English grammar have singled out for criticism the corporations behind a list of household names. They include Harrods, Selfridges and Currys, who have all excised the apostrophe from their brand names.
The companies were started or associated with individuals and long operated with the apostrophe: Harrod’s, Selfridge’s, Curry’s. Each of these corporate giants has adopted a trend to “simplify” its corporate logo by dropping the apostrophe.
The Apostrophe Protection Society, established to defend the punctuation mark’s place in the English language, is calling on them to mend their ways.
John Richards, chairman and founder of the society, said: “Many corporations have started to drop the apostrophe arguing that it looks better that way.
“It amounts to a deliberate corporate abuse of the English language and sets a very bad example to schoolchildren.”
The National Association of Headteachers said: “Sadly there seems to be little respect for literacy in advertising these days.”
Another candidate for criticism is Barclays Bank, which took its name from James Barclay when he became a partner in 1736. The bank said of the missing apostrophe: “It has just disappeared over the years. Barclays is no longer associated with the family name.”
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