A lesson in how the mighty have fallen, this spot showcases the former über-athlete Bo Jackson. Long before Michael Jordan was His Airness, Bo was the man. Here, sports stars laud Jackson. "Bo knows football," says QB Jim Everett. "Bo knows baseball," says outfielder Kirk Gibson. "Bo knows basketball," says bit player Michael Jordan. "Bo knows tennis?" asks John McEnroe. "No," says an ice-skating Wayne Gretzky. Jackson's only misstep: jamming with Bo Diddley. After Jackson hits some bad notes, the musician says, "Bo, you don't know Diddley."
Wieden & Kennedy, Portland, Ore.
Dan Wieden, David Kennedy
Rob Watzke, Red Car