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Pornography Statistics 2007


By Jerry Ropelato

Pornography Time Statistics
2006 Worldwide Pornography Revenues
2006 & 2005 US Pornography Industry Revenue Statistics
2006 Top Adult Search Requests
2006 Search Engine Request Trends
Internet Pornography Statistics
Children Internet Pornography Statistics
Adult Internet Pornography Statistics
Women and Pornography
Porn Producing Countries and Cities
Pornographic Web pages by country
US Adult Video Sales and Rentals
US Hardcore Pornography Titles Released
US Adult Internet User Demographics - Income
US Adult Internet User Demographics - Age
Pornography Industry Corporate Profiles

Pornography Time Statistics
Every second - $3,075.64 is being spent on pornography
Every second - 28,258 Internet users are viewing pornography
Every second - 372 Internet users are typing adult search terms into search engines
Every 39 minutes: a new pornographic video is being created in the United States


2006 Worldwide Pornography Revenues
Country Revenue
(Billions)
Per Capita Notes
China $27.40 $223.70 1
South Korea $25.73 $526.76  
Japan $19.98 $156.75  
US $13.33 $44.67  
Australia $2.00 $98.70  
UK $1.97 $31.84  
Italy $1.40 $24.08  
Canada $1.00 $30.21  
Philippines $1.00 $11.18  
Taiwan $1.00 $43.41 1
Germany $.64 $7.77 1
Finland $.60 $114.70 1
Czech Republic $.46 $44.94 1
Russia $.25 $1.76 1
Netherlands $.20 $901.98  
Brazil $.10 $53.17 1
Other 212 Unavailable   2
  $97.06 Billion    
Notes 1=Incomplete, 2=Unavailable data

Click here to read Pornography Statistics, News and Facts Around the World


The pornography industry is larger than the revenues of the top technology companies combined: Microsoft, Google, Amazon, eBay, Yahoo!, Apple, Netflix and EarthLink


2006 and 2005 Pornography United States Industry Revenue Statistics
2006
(Billions)
2005
(Billions)
Video Sales & Rentals $3.62 $4.28
Internet $2.84 $2.50
Cable / PPV / In-Room / Mobile / Phone Sex $2.19 $1.34
Exotic Dance Clubs $2.00 $2.00
Novelties $1.73 $1.50
Magazines $.95 $1.00
  $13.33 $12.62

US porn revenue exceeds the combined revenues of ABC, CBS, and NBC




2006 Top Adult Search Requests Demographics
Search Term
2006 Search Requests 2006 % Change 2005 % Change Web Pages Containing Keyword (Millions)   Male Female <18 18-24 25-34 35-49 50+
75,608,612 7% 40% 414.00 50% 50% 20% 20% 20% 20% 20%
30,288,325 622% 80% 1.40 36% 64% 20% 20% 21% 20% 19%
13,684,718 53% 21% 1.82 58% 42% 20% 19% 23% 21% 17%
23,629,211 -3% 29% 88.80 96% 4% 23% 14% 10% 36% 17%
15,955,566 4% 1% 2.65 58% 42% 20% 16% 19% 19% 26%
13,982,729 36% 25% 2.10 44% 56% 22% 19% 19% 22% 18%
13,484,769 0% 20% 2.42 44% 56% 22% 19% 19% 22% 18%
13,362,995 301% 51% 1.58 36% 64% 19% 21% 21% 20% 19%
13,230,137 382% 40% 0.28 50% 50% 20% 20% 19% 20% 21%
12,964,651 88% 33% 2.07 50% 50% 20% 20% 20% 20% 20%
12,964,651 -10% 54% 2.74 97% 3% 22% 14% 10% 35% 19%
12,065,000 25% 14% 181.00 50% 50% 20% 20% 20% 20% 20%
11,861,035 97% 36% 2.21 50% 50% 20% 20% 20% 20% 20%
9,960,074 76% 21% 2.95 67% 33% 19% 19% 16% 28% 19%
8,502,524 -20% 3% 1.24 41% 59% 23% 25% 14% 30% 8%
7,411,220 71% 40% 1.44 64% 37% 17% 19% 26% 27% 11%
6,641,209 -6% 24% 43.20 86% 14% 10% 33% 25% 25% 7%
6,130,065 7% 38% 1.97 82% 18% 23% 17% 14% 28% 18%
5,487,925 -26% 14% 71.30 77% 23% 33% 14% 10% 17% 26%
4,344,924 21% 33% 198.00 50% 50% 20% 20% 20% 20% 20%


2006 Search Engine Request Keyword Trends
Top Worldwide Search Requests Top US Cities Search Requests
      1. South Africa 1.  Elmhurst, IL
      2. Ireland 2.  Stockton, CA
      3. New Zealand 3.  Meriden, CT
      4. United Kingdom 4.  Chandler, AZ
      5. Australia 5.  Louisville, KY
      6. Estonia 6.  Irvine, CA
      7. Norway 7.  Kansas City, KS
      8. Canada 8.  Norfolk, VA
      9. Croatia 9.  Tampa, FL
     10. Lithuania 10. Oklahoma City, OK
      1. Bolivia 1.  Elmhurst, IL
      2.  Chile 2.  Meriden, CT
      3.  Romania 3.  Oklahoma City, OK
      4.  Ecuador 4.  Irvine, CA
      5.  Pakistan 5.  Kansas City, KS
      6.  Peru 6.  Tampa, FL
      7.  Mexico 7.  Chandler, AZ
      8.  Slovenia 8.  Norfolk, VA
      9.  Lithuania 9.  Richardson, TX
     10. Colombia 10. Las Vegas, NV
      1.  Pakistan 1.  Elmhurst, IL
      2.  India 2.  Meriden, CT
      3.  Egypt 3. Kansas City, KS
      4.  Turkey 4.  Louisville, KY
      5.  Algeria 5.  Southfield, MI
      6.  Morocco 6.  Newark, NJ
      7.  Indonesia 7.  Oklahoma City, OK
      8.  Vietnam 8.  Norfolk, VA
      9.  Iran 9.  Irvine, CA
     10. Croatia 10.  Chandler, AZ



Internet Pornography Statistics
Pornographic websites 4.2 million (12% of total websites)
Pornographic pages 420 million
Daily pornographic search engine requests 68 million (25% of total search engine requests)
Daily pornographic emails 2.5 billion (8% of total emails)
Internet users who view porn 42.7%
Received unwanted exposure to sexual material 34%
Average daily pornographic emails/user 4.5 per Internet user
Monthly Pornographic downloads (Peer-to-peer) 1.5 billion (35% of all downloads)
Daily Gnutella "child pornography" requests 116,000
Websites offering illegal child pornography 100,000
Sexual solicitations of youth made in chat rooms 89%
Youths who received sexual solicitation 1 in 7 (down from 2003 stat of 1 in 3)
Worldwide visitors to pornographic web sites 72 million visitors to pornography: Monthly
Internet Pornography Sales $4.9 billion


Children Internet Pornography Statistics
Average age of first Internet exposure to pornography 11 years old
Largest consumer of Internet pornography 35 - 49 age group
15-17 year olds having multiple hard-core exposures 80%
8-16 year olds having viewed porn online 90% (most while doing homework)
7-17 year olds who would freely give out home address 29%
7-17 year olds who would freely give out email address 14%
Children's character names linked to thousands of porn links 26 (Including Pokemon and Action Man)



Adult Internet Pornography Statistics
Men admitting to accessing pornography at work 20%
US adults who regularly visit Internet pornography websites 40 million
Promise Keeper men who viewed pornography in last week 53%
Christians who said pornography is a major problem in the home 47%
Adults admitting to Internet sexual addiction 10%
Breakdown of male/female visitors to pornography sites 72% male - 28% female




Women and Pornography
Women keeping their cyber activities secret 70%
Women struggling with pornography addiction 17%
Ratio of women to men favoring chat rooms 2X
Percentage of visitors to adult websites who are women 1 in 3 visitors
Women accessing adult websites each month 9.4 million
Women admitting to accessing pornography at work 13%
Women, far more than men, are likely to act out their behaviors in real life, such as having multiple partners, casual sex, or affairs.




Top Video Porn Producers Top US Erotica Important Cities
Country Major Producers Cities Importance
1. United States Vivid Entertainment, Hustler, Playboy, Wicked Pictures, Red Light District 1. Los Angeles Adult Production Companies
2. Brazil Frenesi Films, Pau Brazil, MarcoStudio 2. Las Vegas Adult Stars, Sin City Chamber of Commerce
3. The Netherlands Erostream, Midhold Media, Your Choice, Seventeen 3. New York Adult Entrepreneurs, Erotica
4. Spain Private Media Group, Woodman Entertainment 4. Chicago Playboy
5. Japan Soft on Demand, Moodyz  5. San Francisco Adult Websites, Adult Companies
6. Russia Beate Uhse, SP-Company, Dolphin Entertainment 6. Miami/South Florida Adult Websites, Penthouse
7. Germany Trimax, SG-Video, GGG, VideoRama, Zip Production 7. Seattle/Pacific Northwest Adult Websites
8. United Kingdom Hot Rod Productions, JoyBear Pictures, Blue Juice TV, Rude Britannia, Fresh SX  8. San Diego Adult Websites, Strip Clubs
9. Canada Wild Rose Productions, Eromodel Group, Dugmor 9. Phoenix /Tucson/ Scottsdale Club Jenna, Erotica
10. Australia Pistol Media  10. Hillsborough, NC. Adam & Eve
Other Notables 11. Boulder, CO. New Frontier
Sweden Maxs Video  12. Pittsburgh DVD Sales
Italy Adamo Entertainment  13. Portland Strip Club
Denmark Color Climax Corporation
France Euro Choc, Eil du Cochon, Ragtime, Video Marc Dorce, JTC Video, Colmax, Cadinot     
Switzerland Gordi Films, Ikarus
Belgium GM Videos  Top Pornography Banning Countries
Romania Floyd-Agency  Saudia Arabia, Iran, Syria, Bahrain, Egypt, UAE, Kuwait, Malaysia, Indonesia, Singapore, Kenya, India, Cuba, China
Portugal Natural Video 
Israel Sex Style   
Serbia Hexor   
Czech-Republic Lupus Pictures, Bel Ami   


Country Porn Pages
United States 244,661,900
Germany 10,030,200
United Kingdom 8,506,800
Australia 5,655,800
Japan 2,700,800
The Netherlands 1,883,800
Russia 1,080,600
Poland 1,049,600
Spain 852,800





US Adult Video Sales and Rentals


Year $$$ (Billions) Units (Millions)
1992 $1.60 405
1993 $2.10 450
1994 $2.50 499
1995 $3.10 515
1996 $3.90 602
1997 $4.20 675
1998 $4.10 697
1999 $4.05 680
2000 $4.02 703
2001 $3.95 705
2002 $4.04 760
2003 $4.13 800
2004 $4.21 880
2005 $4.28 895
2006 $3.62 957




US Hardcore Pornography Titles Released
Year Titles
1988 1,300
1989 1,350
1990 1,340
1991 1,505
1992 2,200
1993 2,400
1994 3,200
1995 5,700
1996 8,000
1997 8,000
1998 9,200
1999 10,300
2000 11,500
2001 10,900
2002 11,700
2003 11,400
2004 12,000
2005 13,588




US Adult Internet User Demographics - Income
Income %
Under $15K 6.23%
$15K-$25K 6.59%
$25K-$35K 9.55%
$35K-$50K 16.59%
$50K-$75K 25.58%
$75K+ 35.30%




US Adult Internet User Demographics - Age
Age %
18-24 13.61%
25-34 19.90%
35-44 25.50%
45-54 20.67%
55+ 20.32%


Playboy Enterprises (NYSE:PLA)
Location: Chicago, Illinois
Founded: 1953
Employees: 725
CEO Christie Hefner
Properties:  Playboy, Playmate, Spice
Content: 2,800 hours of programming
TV/Movie Networks 23-US, Europe, Asia, Australia, New Zealand, Israel, Japan, Latin America, Brazil
Network Households 167.1 Million
Magazine Subscriptions: 4 Million monthly copies
  2006 2005 2004 2003
Revenue $331,100,000 $338,100,000 $329,400,000 $315,800,000
Net Income $2,300,000 ($700,000) $10,000,000 ($7,600,000)


New Frontier Media (NASDAQ:NOOF)
Location: Boulder, Colorado
Employees 143
CEO Michael Weiner
Properties: Ten, Pleasure, MRG Entertainment, Ten.com, iGallery
Content: 350 hours of programming
TV/Movie Networks: 8
Network Households 93,000,000 (2006)  80,133,000 (2005)  62,970,000 (2004)
  2006 2005 2004 2003
Revenue $46,851,000 $46,277,000 $42,878,000 $36,747,000
Net Income $11,283,000 $11,122,000 $10,913,000 ($11,895,000)


Private Media Group (NASDAQ:PRVT)
Location: Barcelona, Spain
Founded: 1965
Employees 135
CEO Berth Milton
Properties: Private.com, PrivateSpeed.com, PRVT.com, PrivateHome.com
Content: 2 Million photos, 900 Titles
TV/Movie Networks: 8
Network Households 28 Million
Distribution: 462 Publications - 2 Million Magazines in 40 countries - 2 Million DVD's/VHS
60 Million Internet Page Views Per Month
2006 (9 Months) 2005 2004 2003
Revenue $27,730,000 $32,673,000 $35,612,000 $38,491,000
Net Income $1,259,000 $59,000 ($837,000) ($570,000)


Penthouse Media Group
Founded: 1965
CEO Marc H. Bell
Properties: Penthouse, PenthouseStore, SexyJamie, PenthouseCelebs, Variations.com
Distribution: 2,000,000 Magazine subscriptions in 45 Countries - 12 International Editions: US, Australia, Dutch, German, Greek, Hungary, New Zealand, Russian, Spanish, Thai, Ukrainian, UK
30 Million Internet Page Views Per Month, 2.5 Million Unique Visitors/Month

Dennis Publishing
Location: London, UK
Employees 135
CEO James Tye
Properties: Maxim, Stuff, Inside Edge, Blender
Distribution: 2.5 Million Magazines - UK and 30 other countries
2005 Revenue $106,100,000
Net Income ($300,000)


Vivid Entertainment
Location: Los Angeles, California
Founded: 1984
Co-CEOs: Steve Hirsch, David James, Bill Asher
Industry: One of the Top Adult Film Producers
2005 Revenue $100,000,000


Larry Flynt Productions
Location: Beverly Hills, California
Founded: 1976
CEO Larry Flynt
Properties Hustler, Hustler.com
Distribution: 500,000 Magazines


Beate Uhse (Frankfurt Stock Exchange)
Location: Germany and 13 other countries
Founded: 1946
Employees: 1,500
CEO Otto Christian Lindemann
Properties:  beate-uhse.com, sex.de, Sex and Erotica Products
Distribution Exports to 60 Countries - 5 million items sent each year from 3 million orders
  2006 (9 Months) 2005 2004 2003
Revenue $271,000,000 $369,000,000 $354,000,000 $344,000,000
Net Income $32,000,000 $41,400,000 $34,700,000 $40,800,000

Sources:
Statistics are compiled from the credible sources mentioned. In reality, statistics are hard to ascertain and may be estimated by local and regional worldwide sources.


ABC, Associated Press, AsiaMedia, AVN, BBC, CATW, U.S. Census, Central Intelligence Agency, China Daily, Chosen.com, Comscore Media Metrix, Crimes Against Children, Eros, Forbes, Frankfurt Stock Exchange, Free Speech Coalition, Google, Harris Interactive, Hitwise, Hoover's, Japan Inc., Japan Review, Juniper Research, Kagan Research, ICMEC, Jan LaRue, The Miami Herald, MSN, Nielsen/NetRatings, The New York Times, Nordic Institute, PhysOrg.com, PornStudies, Pravda, Sarmatian Review, SEC filings, Secure Computing Corp., SMH, TopTenREVIEWS, Trellian, WICAT, Yahoo!, XBIZ

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