It's not the fact that she is a former porn star that makes Iijima Ai stand out from the ever-changing gallery
of pretty faces on TV. It's the fact that she was prepared to be very open and frank about what she's been
through and the relationships she's had along the way. She's been able to move on and build a career as a
"multi-talento" to such an extent that many young TV viewers are not even aware of her colorful past.
Iijima (born Ishii Mitsuko in Tokyo) made her AV (adult video) debut in 1992, and no doubt was one of hundreds
of young women to do so. She made over 100 movies, with titles like "Thank you for the f**k!" and "Used Panty
of Sister in Law", becoming the biggest star in the business and then proceeded to write a book about it. This
was enough to have magazines clamouring for an interview. They knew that an "expose" on the inner goings-on of
the porn industry would shift a lot of copies.
Nudity has become something of a rarity on terrestrial TV these days but still fills the magazine racks of
convenience store and bookstores. Japanese people on the whole have a pretty liberal attitude to sex and there
haven't been any serious efforts to have such magazines moved to the upper shelves as in Western countries. But
the late-night or even evening shows that featured semi-naked women to attract male viewers have all but disappeared
in the last decade. But ironically, as Japan has developed a certain degree of self-consciousness about porn and
sex, it has only been in recent years that publishers have been allowed to show pubic hair.
At the time, Japanese TV was going through something of a clean-up, reducing the number of late-night or even
evening shows that featured semi-naked women to attract male viewers. But there were still some shows that stubbornly
hung on to the format and Iijima became a presenter on one, Gilgamesh Night. It was the beginning of her
move over to the more respectable side of the entertainment business. She quit the porn industry while still on
top (so to speak) at the ripe old age of 20.
Through perserverance and hard work, Iijima gradually became one of the regular faces and a guest presenter on
variety shows and has even appeared on an NHK education program. The best indicator of a TV personality's status
is how often their face appears on screen and how many shows they feature on regularly. Iijima worked her
way up to the rank of a senior "talento", and became a kind of big sister to the hordes of young women who arrived
on the scene after her.
In 2001, Iijima caused a media storm with the publication of her memoirs. The provocatively titled Platonic Sex
received huge media exposure and went on to be a bestseller, shifting over a million copies. It tells of how she was
raped while in her early teens, driven away from home by the pressure from her parents to excel at school, had an
abortion, got involved in the euphemistically named "enjo kosai" (dating for money) and finally entered the porn
business. The book was adapted into a four-hour TV series and even a mainstream movie. This all served to make Iijima
something of a heroine and role model for high school girls all over Japan. Not to mention extremely wealthy.
As with most stars who are most fondly remembered for their younger days, collector's items featuring Ai-chan
will always fetch a premium. Examples include things like the trading card shown here. At the age of thirty,
having established a respectable TV career and with many younger TV viewers unaware of her sordid past,
2002 saw the unauthorized release of a box set of DVD's of Iijima's old movies that sold like gold dust. The
porn industry seems to have something of the Wild West about it and copyright is usually regarded more as the right
to copy. But Iijima's production company filed for an injunction to halt the sale of the dirty DVDs and lawyers for
both sides eventually settled the matter.
At the end of 2006, Iijima missed several of her regular TV show appearances due to health problems. The following
spring, she confirmed that rumors of her impending retirement were true. She told fellow panel members of the TBS
show "Sunday Japon" that she had simply had enough, or that her body just couldn't take the workload anymore,
and she had decided to quit. Other porn actresses have tried to make the leap to mainstream TV, but with Ai-chan's
strength of character and ability to take the abuse and make fun of herself, few if any are likely to succeed as she did.