About InfoWorld : Advertise : Subscribe : Contact Us : Awards : Events : Store
InfoWorld HomeNewsTest CenterOpinionsProduct GuideTechIndex
 COLUMN ARCHIVE  FORUMS
 

COLUMN

 
E-Business Secrets
Brian Livingston

New site launches with more than 198,000 subscribers

A new e-business site will launch today with more than 198,000 subscribers already registered via e-mail. The story of how this was accomplished tells a lot about viral marketing on the Web.

   ADVERTISEMENT
  

Free IT resource

TechNet: More ways to know it, share it, and keep it running.

Sponsored by Microsoft

Free IT resource

Virtualization Insights from Top Experts - Learn how virtualization gets real!

Sponsored by Dell

RELATED LINKS
»  Broadcom, Qualcomm settle more disputes
»  Bluetooth makeover bolsters security
»  Vodafone takes hybrid approach to mobile VOIP
»  Wireless RSS feed 

IDG ENTERPRISE NETWORK
More Network LAN/WAN News...  (ComputerWorld)
Wireless EV-DO on board  (ComputerWorld)

TOP NEWS 


IT SOLUTION SEARCH

The site is called CheatCodes.com. It's intended to appeal to teenagers and others who are heavy video game players. Steve Jenkins, CheatCodes' president, bought the name back in 1997 but developed a working home page for the idea only last October.

Jenkins and his small team have spent the past nine months developing content pages for the day the site would go live. Registered users will receive real-time tips like "pick up the key" while they're playing a game online. Jenkins expects the site to earn money from sales of books and products through its newsletter.

While all this was under construction, his home page enticed interested Web surfers into providing their e-mail addresses. Everyone who registered would receive a chance to win a free Sony PlayStation 2 and a notice when the full site was opened. After removing addresses that bounced or opted out when he sent a confirmation message, Jenkins was left with more than 198,000 names.

Where did all these surfers come from? Jenkins used WebTrends.com to analyze his site's logs. The service reported that most visitors found his site using the following search engines:

AOL NetFind (62 percent)

GoTo (8 percent)

Google (7.5 percent)

AltaVista (6.5 percent)

Other (16 percent)

The high percentage from AOL's search engine is consistent with the teenage audience CheatCodes is designed to reach. A further analysis of the search terms used to find Jenkins' site showed that variations of the term "cheatcodes" resulted in the majority of hits:

"cheatcodes" (42 percent)

"www.cheatcodes.com" (13 percent)

"cheatcodes.com" (9 percent)

Other (36 percent)

The large number of users who typed "www.cheatcodes.com" shows that many surfers don't understand the difference between the Address field of their browser and the Search field of a search engine. In any case, with no expenditure for advertising and no search-engine positioning effort, hundreds of thousands of visitors found CheatCodes and many registered their e-mail addresses.

Jenkins has succeeded on the Web before. He founded Windows95.com, which was renamed WinFiles.com and sold to CNET Networks for $11 million in 1999, and Vservers.com, which Micron Technology purchased for $47 million that same year.

The lesson of CheatCodes? A highly valued prize, combined with a Web address that's identical to a term searched for by millions of surfers, can result in a big base of subscribers -- even before a site goes live.

CheatCodes: http://www.cheatcodes.com@54.vg/?3aac

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

LIVINGSTON'S E-BUSINESS TECHNOLOGY REVIEW: LINUX ON PALM

If you use a Palm handheld, but you're also a Linux aficionado, you'll be interested to know that a Redmond, Wash.-based company is offering a free download of the Linux operating system that's been shrunk to run on Palm hardware.

No, the company isn't Microsoft. It's called Empower Technologies, and its operating system is known as the Linux DA O/S. Two free demo versions are now available, one for the Palm IIIx and IIIxe, the other for the Palm Vx. The demo sports an address book, scheduler, calculator, games, and other programs. The company plans to license SDKs (software development kits) to developers of other applications.

If you just can't get enough of customizing your Palm, now you can really go nuts.

Linux DA O/S download for Palm IIIx, IIIxe, and Vx:

http://www.linuxda.com@836.as/?4e34

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

LIVINGSTON'S TOP 10 NEWS PICKS O' THE WEEK

1. FBI arrests programmer who proved e-book flaw ...

http://www.siliconvalley.com@a2.tc/?3fc

2. ... But under pressure, Adobe calls for his release

http://news.cnet.com@5a0.tc/?7e4

3. Amazon beats expectations and makes a deal with AOL

http://www.washingtonpost.com@1c.to/?bcc

4. Health sites must apply for seal of approval

http://public.wsj.com@a6r.ms/?fb4

5. Why 80 percent of users fail to complete checkout

http://www.europemedia.net@31.dk/?139c

6. How privacy policies actually work (or don't work)

http://www.webtechniques.com@54.vg/?1784

7. Complaints about paid search results reach the FTC

http://www.clickz.com@th.gs/?1b6c

8. New modem spec allows users to put the Net on hold

http://www.iht.com@836.as/?1f54

9. Step-by-step introduction teaches HTML to beginners

http://www.webmasterbase.com@e.la/?233c

10. Girls' sites are profitable, but are they legal?

http://www.wired.com@1c.to/?2724

- - - - - - - - - - - - - - - - - - - - - - - - - - - -

E-BUSINESS SECRETS: Our mission is to bring you such useful and thought-provoking information about the Web that you actually look forward to reading your e-mail.

ABOUT THE AUTHOR: E-Business Secrets is written by InfoWorld contributing editor Brian Livingston. Research Director is Ben Livingston (no relation). Brian has published 10 books, including:

Windows Me Secrets:

http://www.amazon.com@54.vg/?0764534939

Windows 2000 Secrets:

http://www.amazon.com@54.vg/?0764534130

Win a book free if you're the first to send a tip Brian prints. Send to mailto:tips@SecretsPro.com.


Brian Livingston , an InfoWorld contributing editor, has published 10 books, including Windows Me Secrets and Windows 2000 Secrets. Win a book free if you're the first to send a tip Brian prints. Send in your tips today, at tips@secretspro.com.




RELATED SUBJECTS

E-Commerce

MORE >


SPONSORED WHITE PAPERS
EMC - Lower costs and improve reliability-Get the EMC CLARiiON white paper!
Ciphertrust - Are you ready for Sobig.G? Learn how to protect your email systems.
CDW - Personal attention. CDW. The Right Technology. Right Away.
EMC - Explore key performance features and capabilities of EMC ControlCenter 5.1.1.
Intel - Free Intel white paper shows you how to deploy a secure wireless LAN
Cisco - FREE WHITE PAPER: BLUEPRINT to design and implement secure VPNs
Verity, Inc. - "Mass Consolidation Hits the Web-Search Market"
McDATA - Download a FREE storage consolidation white paper from McDATA(R).
Lucent Technologies - Overcoming Common Firewall Limitations
Lucent Technologies - Leverage Your Mobile High Speed Data Access. Download Free White Paper!
Nokia - Get the scoop! Mobilizing business white papers & case studies.
BMC Software - Maximize the Potential of Enterprise Data: Free white paper!
Network Associates - Free white paper - Strategies for Optimizing Network Costs and Benefits
Entrust - Manage identities across applications. Improve productivity.
Stalker Software - CommuniGate Pro - Transform your Email and Calendaring
Remedy - A NEW Gartner Research Note:Producing Quality IT Services

Search the IDG White Paper Library:


SPONSORED LINKS
»  Microsoft - TechNet: More ways to know it, share it, and keep it running.
»  Sun Microsystems - Technology of the Year Awards Sun Microsystem Spotlight
»  Microsoft - Give mobile workers the access they demand with the NEW Exchange.
»  CA - CA's Identity & Access Mgmt - for security without question.
»  Microsoft - Supercomputing for the Enterprise Windows Compute Cluster Server 2003
»  Novell - Your Linux is Ready(TM) - see the new SUSE Linux Enterprise 10

INFOWORLD MARKETPLACE


» Free Webinar: The IT infrastructure of the future
Learn about how the HP BladeSystem is revolutionizing the datacenter. Attend the free webinar here.
» Free Webcast: How to Profit with Remote Support
Learn how to grow your IT services business. Discover how remote support can fuel your business in ...
» Online Backup Software for VARs and xSPs
Start your own profitable custom branded online backup service! Customizable client-and-server ...
» FirstSpot - Wi-Fi Hotspot wireless gateway
Wi-Fi Hotspot Management Software for Windows - various enhancements include Data Transfer tracking ...
» IBackup - Wireless Access to your Online Storage Data
Offers Wireless based Secure Access to your Online Storage Data. Supports Pocket PC and Palm ...




 HOME  NEWS  TEST CENTER  OPINIONS  PRODUCT GUIDE  TECHINDEX   About : Advertise : Subscribe : Contact Us : Awards : Events 

Copyright © 2007, Reprints, Permissions, Licensing, IDG Network, Privacy Policy

All Rights reserved. InfoWorld is a leading publisher of technology information and product reviews on topics including viruses, phishing, worms, firewalls, security, servers, storage, networking, wireless, databases, and web services.

Computerworld :: Network World :: CIO :: PC World :: Darwin :: CMO :: CSO
IT Careers :: JavaWorld :: Macworld :: Mac Central :: Playlist :: GamePro :: GameStar :: Gamerhelp
ITWorld Canada :: Computerwoche :: Techworld UK :: tecChannel :: IDG.se :: IDG.no