How to Challenge
a Strong Control
Dear Business-Builder, You’re a “David” looking at a Goliath promotion -- a veritable giant of response, average sale and ROI. Your job is to create something that will work even better. Check that: Your job is to kick that control in the balls, bring it to its knees and then pound it to a bloody pulp.
Everything is riding on what you do next: If you’re a business owner, your company’s growth and profits are at stake. If you’re a marketing pro, your career hangs in the balance. And if like me, you’re a copywriter – and especially if this is your first shot at the big time with a big client – it’s do or die: Blow that control away, and you’re an instant superstar; a veritable marketing god. The royalties will be astronomical; even obscene. This client and every competitor he has will beat a path to your door and beg for your help. Your career will be made. Millions ride on kicking the bejeezus out of that control. So NOW what do you do? Why not … Stand over my shoulder and LISTEN AND WATCH as I tear apart FOUR real-life promotions and DOUBLE their pulling power right on your desktop! Introducing Challenge a Strong Control And KICK IT TO THE CURB – your four-part, 7 1/2-hour course on how to do it right! No special software necessary: You hear the audio and see the video as I take four separate promotions – each one doing well as-is – and dissect each one, and show you exactly ways to multiply their attention-getting power, readership and response! I cover it all: From the main theme and the headline and opening copy … to the fascinations and benefit copy … to the offer and closing copy –even the order devices. We’re tearing up promotions on real estate … a self-defense course … a travel writer’s workshop and even a promotion I wrote myself – a major health newsletter promo! You get four full sessions – one per promotion – 7 ½ hours in all: You’ll see how to identify the strongest Format… and the most powerful headline … find weak spots in the body copy … create stronger offers … the works! Control-Crushing
Session #1: This HAS to be the most torturous question we writers ask ourselves: “Will my headline stop prospects in their tracks and force them to read my sales copy … or will they unceremoniously toss all my back-breaking work into the nearest trash can?” You and I both know the answer depends on how well your headline does its job. And the importance of your headline goes much deeper than that: While a “merely good” headline can still earn you and your client some nice pocket change, a GREAT headline can boost your response rate an additional 30% … 40% … 50% or more! Heck. I’ve seen a new headline multiply response by as much as 160%! That’s why, in your first session, I revamp a real estate promotion with an intense focus on the MOST important part of ANY promotion – the headline, deck copy and lead! You'll discover:
And that's just the start. As I take you through the rest of the letter …
Control-Crushing
Session #2: In session number two, we'll examine:
Control-Crushing
Session #3: They say a picture is worth a thousand words. Now you’ll see how a picture combined with a few well chosen words can be worth an absolute fortune to you! Even many of the top copywriters you go up against are totally missing this powerful way to grab prospect’s attention and get their promotions read. In this session I show you my unique approach to transforming ordinary magalog covers and internet landing pages into vivid, “total immersion” leads that engage your prospect’s curiosity, intellect AND their most dominant emotions! Watch and listen as I give you four examples of these Whole Brain covers in action – PLUS …
Control-Crushing
Session #4: You'll love this one. In this fourth session I put myself in the hotseat! That's right, you get to sit back and watch as I tear one of my own promotions to shreds! And I show YOU how to BEAT MY promotion! This package totally bombed… well, actually it broke even with the existing control. In my book though, that just won't cut it. I'll show you exactly what I did wrong on this one so that you can avoid making the same mistakes I did – AND earn yourself a bundle in the process! As I critique this recent promotion for a major health newsletter, you'll discover …
After watching your four sessions of How to Challenge a Strong Control And KICK IT TO THE CURB, you'll literally have HUNDREDS of new ways to blow your client’s controls out of the water You Also get a Fifth BONUS session – Just to be sure you have everything you need to take your copy and sales to the next level, I'm going to throw in a special FREE gift: The 37 Most Valuable
Marketing & Copywriting Lessons These thirty-seven lessons go WAY beyond writing a strong sales letter… During my thirty-four years in the business, I've come to discover that these concepts form the foundation for unmatched marketing success! They're the high-octane rocket fuel that’ll rocket your business into the stratosphere -- and keep it there! I'll show you:
It took me more than three decades worth of sweat, elbow grease, and try-try-again to learn these lessons… Now I want to share them with you in the best, most effective way possible – so you can enjoy the same success I've had WITHOUT the years of struggle it took me to get there! This session alone is worth at least ten times the cost of the entire Challenge a Strong Control And KICK IT TO THE CURB series – probably even more! … And although it’s normally priced at $99.00 –it’s your’s FREE – just for ordering NOW! What’s a fair price for ideas
that can make you hundreds of thousands of dollars Please remember …
These are the very techniques that’ve made me millions and now you’ll get them right from the source…
… So what is a fair price for ideas that can make you hundreds of thousands of dollars – and maybe even millions – every year?
Normally, a single webinar session goes for $99 – but you get all five for just $346! That’s just $69 apiece – you SAVE $149 off the regular price of $495! Test-Drive Challenge
a Strong Control … make sure it delivers
what you need … or you don’t pay one red-cent! The entire series comes with my full 100% money-back guarantee. Take the series for a spin. I insist you have the time to discover my secrets for beating a control … put them to use … and actually GET PAID for your efforts BEFORE you commit to keeping it.
No other top copywriter ANYWHERE is showing you these career-critical skills. So just CLICK HERE to get your copy of my Challenge a Strong Control And KICK IT TO THE CURB series NOW! Yours for Bigger Winners, More Often, P.S. Please remember: THIS IS A 100% RISK-FREE OFFER! You must agree that the tips, tricks and tactics I show you will earn you many times the low price, or just return your CD anytime within a year for a FULL REFUND! … There’s NO WAY you can lose -- so why not take a look? |
The
simple tool that transforms your most difficult chore – finding
the theme that will resonate best with prospects – into
your easiest task…
How
to avoid 12 Fatal Flaws that’ll sink you copy – FAST…
