Wednesday 21 March 2007
India Hosts First Liquid Bar Awards

The Liquid Bar Awards, which acknowledge and celebrate the increasing success and growth of the bar and drinks industry in India, is presented in association with Cobra Beer and hosted by Liquid Magazine.
 
The awards have been created to recognise some of major players who have been instrumental in strengthening India’s bar and drinks industry.
 
Perses Bilimoria, Regional Director of Cobra Beer commented: “We at Cobra Beer in India are delighted to be associated with the launch of Liquid Magazine in India and the first presentation of the Liquid Bar Awards. We see this as exciting synergy for the entire bar and drinks industry, the opportunities of which are yet to be unleashed.”
 
The Liquid Bar Awards is pleased to present Rashmi Uday Singh, Alok Chandra and Sandeep Verma as the eminent panel of judges. With years of invaluable experience and expertise in their respective fields covering a wide spectrum from liquor to food, they lend a high touch of credibility and class to these awards. The awards have seven categories: Best Bar; Best New Bar; Best New Design; Best Night Out; Best Cocktail Menu; Best Wine List and Best Music Venue, which has been sponsored by VH1.
 
The procedure of nomination for each category of awards was both detailed and rigorous, following which the nominated entrants are short listed. The final four short listed entrants are selected on the basis of a number of parameters and the winners will be awarded at an official ceremony to be held at one of Mumbai’s hottest new venues, Bohemia.
 
Perses Bilimoria adds: “The potential for both the Liquid Bar Awards and Liquid Magazine, going forward will be far fetching, considering the exponential growth of the drinks industry in the coming years. It will be gratifying to have both the magazine and the awards seize this glowing opportunity, in creating a niche, interactive and stylish forum for the drinks and bar industry.”