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The South Africa, New Zealand and Australian Rugby Unions have launched a bold new logo for next year's expanded Super 14 competition, which kicks off in February next year.
The logo was unveiled on Friday at the conclusion of a three-day SANZAR conference in Perth by the three CEOs from the SANZAR partnership - Chris Moller (New Zealand Rugby Union), Gary Flowers (Australian Rugby Union) and Johan Prinsloo (South African Rugby Union).
The new Super 14 logo emphasises the international aspect of the tournament and highlights the strength of the southern hemisphere nations on the global stage of rugby union, SANZAR said in a statement.
In a breakaway from a traditional shield and ball format, the new logo uses the globe as its core element and highlights the three nations that provide the 14 teams for the toughest international provincial rugby competition in the world.
"After adding two new teams to the competition, the Western
Force and the Central Cheetahs, we wanted to create a logo which
better reflected the modern attitude and progressive edge of the
Super 14," Flowers said.
"The new logo incorporates the Roman numerals XIV in a clever searchlight effect which highlights the entertainment aspect of Super 14 rugby, while the games dynamism and speed are suggested by a rugby ball orbiting the globe."
Super 14 players Scott Fava from the Western Force and Gary Botha from the Bulls were on hand to model next years jerseys, which feature the new logo.
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