"The Streak," as it is known, began on September 22, 1997, when Bill Goldberg entered the ring in Salt Lake City, Utah and defeated Hugh Morrus.  When "The Streak" ended 173 victorious matches later, Goldberg had recorded the greatest winning streak in sports entertainment history.
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173 - 0
 

 

 Hugh Morrus * WCW Nitro * Salt Lake City, UT * 9/22/97
The Barbarian * WCW Nitro * Worcester, MA * 9/29/97
Roadblock * WCW Saturday Night * Dalton, GA * 10/11/97
Scotty Riggs * WCW Nitro * Tampa, FL * 10/20/97
Wrath * WCW Nitro * Biloxi, MS * 10/20/97
Mike Anthony * WCW Thunder * Ft. Myers, FL * 10/25/97
Disco Inferno * WCW Thunder * San Diego, CA * 10/27/97

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 fightingsting.jpg  Renegade * WCW Saturday Night * San Bernardino, CA * 11/1/97
Bobby Eaton * WCW House Show * Salem, VA * 11/2/97
Bobby Eaton * WCW House Show * Norfolk, VA * 11/2/97
Mark Starr * WCW Worldwide * Orlando, FL * 11/8/97
Manny Fernandez * WCW Main Event * Orlando, FL * 12/13/97
Renegade * WCW Saturday Night * Gainesville, GA * 12/27/97

Steve McMichael * WCW Starrcade * Washington, DC * 12/28/97
 Steve McMichael * WCW Starrcade * Washington, DC * 12/28/97
Glacier * WCW Nitro * Baltimore, MD * 12/29/97
Bobby Eaton * WCW House Show * Columbia, SC * 1/3/98
Brad Armstrong * WCW House Show * Columbus, GA * 1/4/98
Stevie Ray * WCW Nitro * Atlanta, GA * 1/5/98
Steve McMichael * WCW Thunder * Daytona Beach, FL * 1/8/98
Barry Horowitz * WCW Saturday Night * Rome, GA * 1/10/98

Jerry Flynn * WCW Nitro * Jacksonville, FL * 1/12/98
Chavo Guerrero Jr. * WCW Thunder * Lakeland, FL * 1/15/98
Kendall Windham * WCW Thunder * Huntsville, AL * 1/22/98
Mike Tolbert * WCW Saturday Night * Thibodaux, LA * 1/24/98
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 Brad Armstrong * WCW Nitro * Ft. Wayne, IN * 1/26/98
Yuji Nagata * WCW Thunder * Memphis, TN * 1/29/98
Meng * WCW Saturday Night * Thibodaux, LA * 1/31/98
Buddy Lee Parker * WCW Boston Brawl * Boston, MA * 1/31/98
Mark Starr * WCW Nitro * San Antonio, TX * 2/2/98
Jim Powers * WCW Thunder * Beaumont, TX * 2/5/98
Disco Inferno * WCW Saturday Night * Corpus Chr., TX * 2/7/98
Lord Steven Regal * WCW Nitro * El Paso, TX * 2/9/98
Glacier * WCW Thunder * Oklahoma City, OK * 2/12/98
 Steve McMichael * WCW House Show * Springfield, MO * 2/13/98
Steve McMichael * WCW House Show * KC, MO * 2/14/98
Joey Maggs * WCW Worldwide * Orlando, FL * 2/14/98
Hugh Morrus * WCW Nitro * Tampa, FL * 2/16/98
Fit Finlay * WCW Saturday Night * Palmetto, FL * 2/21/98
Brad Armstrong * WCW Super Brawl VIII * SF, CA * 2/22/98
Rick Fuller * WCW Thunder * Cedar Rapids, IA * 2/26/98
Sick Boy * WCW Nitro * Philadelphia, PA * 3/2/98
Vincent * WCW Thunder * Columbus, OH * 3/5/98
Yuji Nagata * WCW House Show * Charleston, WV * 3/7/98
Yuji Nagata * WCW House Show * Johnson City, TN * 3/8/98

 

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 Barry Darsow * WCW Nitro * Winston-Salem, NC * 3/9/98
Chase Tatum * WCW Saturday Night * Johnstown, PA * 3/14/98
Lodi * WCW Nitro * Panama City Beach, FL * 3/16/98
Wayne Bloom * WCW Thunder * Terre Haute, IN * 3/19/98
Brad Armstrong * WCW House Show * Troy, OH * 3/20/98
Brad Armstrong * WCW House Show * Mannon, IN * 3/21/98
Brad Armstrong * WCW House Show * Cincinnati, OH * 3/22/98
Renegade * WCW Nitro * Louisville, KY * 3/23/98
Jerry Flynn * WCW House Show * Baltimore, MD * 3/25/98
 Jerry Flynn * WCW Thunder * Fairfax, VA * 3/26/98
Jerry Flynn * WCW House Show * Charlottesville, VA * 3/27/98
Jerry Flynn * WCW House Show * Auburn Hills, MI * 3/28/98
Jerry Flynn * WCW House Show * Milwaukee, WI * 3/29/98
Ray Traylor * WCW Nitro * Chicago, IL * 3/30/98
Jerry Flynn * WCW Thunder * Tampa, FL * 4/2/98
Hammer * WCW Nitro * Miami, FL * 4/6/98
Fit Finlay * WCW House Show * Montgomery, AL * 4/10/98
Fit Finlay * WCW House Show * Chattanooga, TN * 4/11/98
Rocco Rock * WCW Nitro * Minneapolis, MN * 4/13/98
Barry Darsow * WCW Thunder * Fargo, IN * 4/16/98
Perry Saturn * WCW Spring Stampede * Denver, CO * 4/19/98
 

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WCW UNITED STATES CHAMPIONSHIP
Raven * WCW Nitro * Colorado Springs, CO * 4/20/98

 

 

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 Mike Enos * WCW Thunder * Columbia, SC * 4/22/98
Scott Norton * WCW Nitro * Norfolk, VA * 4/27/98
Jerry Flynn * WCW Nitro * Norfolk, VA * 4/28/98
Saturn * WCW House Show * Des Moines, IA * 5/6/98
Saturn * WCW House Show * Wichita, KS * 5/9/98
Saturn * WCW House Show * Topeka, KS * 5/9/98
Len Denton * WCW Nitro * Kansas City, MO * 5/11/98
Sick Boy * WCW Thunder * Durham, NC * 5/14/98
Saturn * WCW House Show * Bangor, ME * 5/15/98
 Yuji Nagata * WCW Saturday Night * Springfield, MA * 5/16/98
Saturn * WCW House Show * Amherst, MA * 5/16/98
Saturn * WCW Slamboree * Worcester, MA * 5/17/98
Glacier * WCW Nitro * Providence, RI * 5/18/98
Johnny Attitude * WCW Nitro * Evansville, IN * 5/25/98
Saturn * WCW House Show * Memphis, TN * 5/26/98
Barry Horowitz * WCW Thunder * Nashville, TN * 5/27/98
La Parka * WCW Nitro * Washington, DC * 6/1/98
Hugh Morrus * WCW Thunder * Peoria, IL * 6/4/98
Saturn * WCW House Show * Muncie, IN * June 5, 1998
 

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 Saturn * WCW House Show * Ft. Wayne, IN * 6/6/98
Leroy Howard * WCW Worldwide * Orlando, FL * 6/6/98
Saturn * WCW House Show * Grand Rapids, MI * 6/7/98
Chavo Guerrero Jr. * WCW Nitro * Detroit, MI * 6/8/98
Konnan * Dark Match, WCW Thunder * Buffalo, NY * 6/11/98
Konnan * WCW House Show * Erie, PA * 6/12/98
Konnan * WCW House Show * Pittsburgh, PA * 6/13/98
Sting * WCW House Show * Pittsburgh, PA * 6/13/98
Konnan, WCW Great American Bash, Baltimore, MD * 6/14/98
Reese * WCW Thunder * Philadelphia, PA * 6/18/98
Rick Fuller * WCW Nitro * Jacksonville, FL * 6/22/98
Fit Finlay * Dark Match, WCW Thunder * Orlando, FL * 6/24/98
John Nord * WCW Worldwide * Orlando, FL * 7/4/98
Scott Hall * WCW Nitro * Atlanta, GA * 7/6/98

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WCW HEAVYWEIGHT CHAMPIONSHIP
Hulk Hogan * WCW Nitro * Atlanta, GA * 7/6/98
 
Scott Hall * WCW Thunder * Birmingham, AL * 7/8/98
Curt Hennig * WCW Melee * Los Angeles, CA * 7/10/98
Curt Hennig * WCW Bash at the Beach * San Diego, CA * 7/12/98
Curt Hennig * WCW Nitro * Las Vegas, NV * 7/13/98
The Giant * Dark Match, WCW Thunder * Oakland, CA * 7/16/98
Curt Hennig * WCW House Show * Oakland, CA * 7/17/98
Curt Hennig * WCW House Show * Spokane, WA * 7/18/98
Curt Hennig * WCW House Show * Yakima, WA * 7/19/98
The Giant * WCW Nitro * Salt Lake City, UT * 7/20/98
Curt Hennig * Goodwill Games * Manhattan, NY * 7/26/98
Brian Adams * WCW Nitro * San Antonio, TX * 7/27/98
The Giant * WCW Nitro * San Antonio, TX * 7/27/98
The Giant * Dark Match, WCW Thunder * Casper, WY * 8/5/98
Battle Royal Survivor * WCW Road Wild * Sturgis, SD * 8/8/98
Meng * Lumberjack Match--WCW Nitro * Rapid City, SC * 8/10/98
The Giant * WCW Nitro * Hartford, CT * 8/17/98
Al Green * WCW Nitro * Miami, FL * 8/31/98
Scott Putski * WCW Nitro * Pensacola, FL * 9/7/98
Rick Fuller * WCW Thunder * Lexington, KY * 9/10/98
The Giant * WCW House Show * Cincinnati, OH * 9/11/98
Sting * Disqualification * WCW Nitro * Greenville, SC * 9/14/98
Kanyon * WCW Thunder * Norfolk, VA * 9/24/98
The Giant * WCW House Show * Baltimore, MD * 9/25/98
Sting * WCW House Show * Fairfax, VA * 9/26/98
Raven * WCW Thunder * Norfolk, VA * 10/1/98
Disco Inferno * Dark Match, WCW Nitro * Columbia, SC * 10/5/98
The Giant * WCW House Show * Dayton, OH * 10/9/98

The Giant * WCW House Show * Baltimore, MD * 10/10/98
The Giant * WCW House Show * Milwaukee, WI * 10/11/98
Scott Hall * WCW House Show * Duluth, MN * 10/21/98
DDP * WCW Halloween Havoc * Las Vegas, NV * 10/25/98
The Giant * WCW House Show * Charleston, WV * 11/6/98
The Giant * WCW House Show * Pittsburgh, PA * 11/7/98
The Giant * WCW House Show * Johnstown, PA * 11/8/98
Meng * WCW Nitro Extra * Long Island, NY * 11/10/98
The Giant * Dark Match, WCW Thunder * Roanoke, VA * 11/12/98
The Giant * WCW Nitro * Grand Rapids, MI * 11/23/98
The Giant * WCW House Show * Tulsa, OK * 12/18/98
The Giant * WCW House Show * Springfield, MO * 12/19/98
Bam Bam Bigelow * WCW House Show * Kansas City, MO * 12/20/98
Bam Bam Bigelow * WCW House Show * KC, MO * 12/20/98
Scott Hall * Disqualification--Nitro * St. Louis, MO * 12/22/98
 

END OF STREAK: 12/27/98
Kevin Nash ended the greatest winning streak in sports entertainment history at Starrcade when Scott Hall and a tazer gun got involved in the action.