Why we collect personal information
Why do we collect your personal information? Because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you might like to hear about.
If you do not want Apple to keep you up to date with Apple news, software updates and the latest information on products and services click www.apple.com/contact/myinfo and update your personal contact information and preferences.
What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when youre discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the Apple products you own, such as their serial numbers, and date of purchase; and information relating to a support or service issue. We collect information for market research purposes such as your occupation and where you use your computer to gain a better understanding of our customers and thus provide more valuable service. We also collect information regarding customer activities on our website, .Mac, the iTunes Music Store, and on related websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and Internet services are of most interest to them.
The Apple website, as well as Apple services such as .Mac and the iTunes Music Store, allows you to create an Apple ID based on your personal information. This convenient service saves you time and allows for easier use of our web services. Heres how it works: You create a personal profile providing your name, phone number, email address, and in some cases your mailing address or a credit card number and choose a password and password hint (such as the month and day of your birth) for security. The system saves your information and assigns you a personal Apple ID in many cases simply your email address, because its unique and easy to remember. The next time you order from the Apple Store or register a new product, all you need to do is enter your Apple ID and password; the system looks up the information it needs to assist you. In addition, if you update the information associated with your Apple ID it will be available for all your transactions with Apple globally.
Apple also enables you to send iCards, set up allowances on the iTunes Music Store and purchase and send gift certificates and products, to family members, friends or colleagues. To fulfill your request, Apple may require personal information about the person to whom you are sending the product or service such as their name, physical address, email address, etc. The personal information you provide about that person is used only for the purpose for which it is collected. Apple will not use the information collected to market directly to that person.
If you use a bulletin board or chat room on an Apple website you should be aware that any information you share is visible to other users. Personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. Apple is not responsible for the personally identifiable information you choose to submit in these forums.
When we disclose your information
At times we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
Apple takes precautions including administrative, technical, and physical measures to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
The Apple Online Store and iTunes Music Store use Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the Apple Online Store or iTunes Music Store, you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while its transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari.
Integrity of your personal information
Apple has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by checking at www.apple.com/contact/myinfo. And you can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us at the email address below.
Cookies and other technologies
For example, knowing your first name lets us welcome you with a greeting the next time you visit the Apple Store. Information such as your country and language and if youre an educator, your school helps us provide a more useful online shopping experience. And your contact information, product serial numbers, and information about your computer helps us register your products, personalize Mac OS X, and set up your Internet Service and .Mac accounts and provide you with customer service.
If, however, you prefer not to enable cookies, please go to www.apple.com/legal/privacy/aboutcookies.html, which explains step by step how you can disable cookies. Please note that certain features of the Apple website will not be available once cookies are disabled.
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users movements around the site and to gather demographic information about our user base as a whole. Apple will not use the information collected to market directly to that person.
In some of our email messages we use a click-through URL linked to content on the Apple website. When a customer clicks one of these URLs, they pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags tiny graphic images to tell us what parts of our website customers have visited or to measure the effectiveness of searches customers perform on our site.
Pixel tags also enable us to send email messages in a format customers can read. And they tell us whether emails have been opened to assure that were only sending messages that are of interest to our customers. We store all of this information in a secure database located in Cupertino, California, in the United States.
Our companywide commitment to your privacy
As we said, Apple takes protecting your privacy very seriously. To make sure your personal information is secure, we communicate these guidelines to Apple employees and strictly enforce privacy safeguards within the company. In addition, Apple supports industry initiatives such as the Online Privacy Alliance and TRUSTe to preserve privacy rights on the Internet and in all aspects of electronic commerce. And we do not knowingly solicit personal information from minors or send them requests for personal information.
Apple abides by the safe harbor framework set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information collected from the European Union. Youll find more information about the U.S. Department of Commerce Safe Harbor Program. Note that personal information regarding individuals who reside in the EU is jointly controlled by Apple Computer International in Cork, Ireland, and by Apple Computer Limited in Uxbridge, United Kingdom.
Apples website has links to the sites of other companies. Apple is not responsible for their privacy practices. We encourage you to learn about the privacy policies of those companies.
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If you do not want Apple to keep you up to date with Apple news, software updates and the latest information on products and services click www.apple.com/contact/myinfo and update your personal contact information and preferences. Naturally, if you notify us that you do not want us to use your information for a particular purpose, we will not do so.
Apple Computer, 1 Infinite Loop, MS60-DR, Cupertino, California, USA, 95014
Last updated December 23, 2004
© 2004 Apple Computer, Inc. All rights reserved.