The PTC Seal of ApprovalTM
Honoring the best in entertainment and
advertising
The PTC recognizes excellence in the entertainment and
advertising industries by awarding its PTC Seal of Approval. This award is given
to worthy television programs, made-for-TV movies, motion pictures, home
products,
and advertisers that help parents by providing or sponsoring entertainment
suitable for the entire family. Like the Good Housekeeping Seal, the PTC Seal of
Approval gives consumers the information and confidence they need to make the
best choices.
The PTC presents two prestigious Seals of
Approval: The
Entertainment Seal of Approval
and the
Advertiser Seal of Approval.
Both represent quality and social-responsibility.
Entertainment
Seal of Approval
The PTC Entertainment Seal
of Approval salutes the best in Hollywood entertainment. Awarded to outstanding
films, television programs and DVDs, each prospective Seal candidate is
carefully screened.
Two PTC reviewers must
personally preview each production. Their decisions are based on the PTC’s
comprehensive Entertainment Analysis Form which documents every instance of sex,
violence and profanity whether visual, implied or spoken. In the end, a
production that receives 100 points and after careful deliberation with PTC
executives are awarded the Entertainment Seal of Approval.
With the Entertainment
Seal of Approval, parents have the confidence of knowing that they won’t be
surprised by inappropriate content unsuitable for their family. They can read a
review that tells them in detail what to expect in a production. They are then
armed with all the information they need to make decisions appropriate for their
family. It’s no wonder then that the PTC entertainment reviews section is the
most popular section in the PTC website.
“When marketing a family film, it is always helpful to have the support of an
organization such as the Parents Television Council.”
HOLLYWOOD REPORTER
While the movie industry produced nearly
12 times more R-rated films than G-rated films from 1989-2003, the average
G-rated film produced 11 times greater profit than its R-rated counterpart."
Dick Rolfe, The Dove foundation's
founder and chairman discussing their new study.
►
Click here
to see our featured list of Entertainment Seal of Approval winners.
► To submit your production for PTC Seal of Approval
review
click here.
Advertiser
Seal of Approval
Annually
the Parents Television Council names the top ten advertisers that support, through their television advertising, programs that are socially-responsible and family-friendly. This prestigious award salutes corporations that promote quality entertainment, rather than programs that are filled with gratuitous sexual content, graphic violence or profanity.
The PTC selects winners through an arduous analysis of corporate television advertising patterns. Based upon the PTC’s customized computer system, Entertainment Tracking System (ETS), a comparative analysis is made of the leading television advertisers and the network and selected cable shows they purchase. Companies that consistently purchase advertisements on quality family-friendly programs are collected in the ETS data base. The top ten leading companies from this list then comprise the Advertiser Seal of Approval winners.
This year’s 2005-2006 Advertiser Seal of Approval winners are:
-
The
Coca-Cola Company
-
The
Campbell Soup Company
-
The
Walt Disney Company
-
Ford Motor Company
-
Cingular Wireless
-
Altria Group [Parent
company of Kraft Foods, Post Cereals, Jell-O desserts,
Maxwell House coffees, Oscar Mayer foods, Miracle Whip,
DiGiorno, Stove Top Stuffing, Crystal Light drink mixes,
Kool-Aid, Cool Whip, Minute Rice, Shake ‘n Bake, Country
Time drink mixes, Altoids]
-
DreamWorks
-
Schering-Plough Corp.
[Products
include: Claritin, Dr. Scholls, Nasonex]
-
Darden Restaurants, Inc.
[Parent
company of Olive Garden, Red Lobster, Bahama Breeze,
Smokey Bones BBQ]
-
Sears Holdings Corp.
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