Steven Hertzberg

 “The means are the ends in the making” - Ghandi


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I currently reside in San Francisco where I devote my energy developing innovative social ventures, Internet technologies and cool online business models.



I've invested 16 years in engineering design, technical program management, information systems development, domestic and international new business development, strategic marketing, new venture engineering and private capital acquisition. 

Previously, I was the Managing Director (California) for an information technology and enterprise integration consultancy based in Toronto, Canada. My bigger clients included Handspring and Roxio (an Adaptec company).

During the previous 12 year period, while dividing residences between California and Australia, I participated in the management teams of numerous new ventures (contributing to an IPO). In addition, I founded and successfully developed my own ventures in the automotive accessories, industrial food equipment, information technology, television and direct marketing industries.

I spent my early career as a civilian within the US Department of Defense.  At a really young age the U.S. Army made me the Test Director for a large and visible development program, then they gave me the Army’s Civilian Special Act Award for my work.

I was born in Los Angeles, California and have one daughter. I received my Bachelor of Science degree in Aerospace Engineering from Purdue University in West Lafayette, Indiana.


Selected Experience


Business Development Director - California, Cyberplex, Inc.
Strategic Business Development,
Strategic Business Development Director,
Marketing & Sales Director, CyberCapital.
Business Development Director, Australian Medical Network.


Managing Director, DRTV Down Under.
International Sales Director, FoodPrep Corp.
Manufacturing & Product Development Director, Zipper Project, Inc.


Aircrew Systems Project Manager, US Naval Air Systems Command, Washington, DC.
APACHE Helicopter Project Manager & Test Director, US Army Aviations Systems Command.


Election Science Institute (ESI)
  A non-profit, non-partisan scientific organization based in San Francisco and founded in 2002 under the name Votewatch. ESI monitors public elections in the U.S. to identify voting anomalies which impact election results, and works with election officials to help them improve voting and election systems.
Full Spectrum Liberty
  A global collaboration to develop a system of liberty so pervasive, so ingrained into the psyche of each individual, that no government, commercial entity or other person may compromise it.


Selected Media & Speaking Engagement Clippings

NPR, Oct 30, 2006
The Diane Rehm Show
Audio: Electronic Voting and the Midterm Elections
American Enterprise Institute, Sep 22, 2006
Washington, DC
Video: The 2006 Elections: Are We Ready?
CNN, Aug 16, 2006
Lou Dobbs Tonight
Video: ESI's Ohio Election Report
Windows Media (5.6MB)
PBS, Dec 2, 2004
The News Hour with Jim Lehrer
Video: How the voting process can be improved
Mainstream Media Project, March 2004
World of Possibilities Radio
Audio: 2004: How Can We Assure Free and Fair Elections?
CNNfn, October 8, 2003
Maverick of the Morning
Video: The California Vote
Windows Media (20MB)



Social Vision

To contribute to the development of a vibrant, well educated, and economically well proportioned society actively engaged in the oversight of the public domain.

Social Mission

To develop and leverage business models, sophisticated marketing techniques, technology and science in order to make it easier for busy citizens to practice democracy.


Gelamen - A Gathering Place for Straight Talk about Issues that Affect Americans


PGP Public Key

News clippings

Google News Archive


Quotations of Interest

Successful people generally have more errors to their credit, and often bigger ones, than unsuccessful people. They view these in the same way that scientists view failed experiments: not as moral setbacks but as the necessary concomitants of discovery. While plodders see failure as a demon, achievers see it more as a void, oppressive perhaps but not intimidating, and capable of redemption by the first success that comes along. They know, however, that success, no matter how much praised or how well rewarded, will open up new challenges, new risks of failure.

- Robert Grudin, Time and the Art of Living


Don't worry about what anybody else is going to do… The best way to predict the future is to invent it. Really smart people with reasonable funding can do just about anything that doesn't violate too many of Newton's Laws!

- Alan Kay in 1971, inventor of Smalltalk (inspiration for the MacIntosh and windowing based systems)


I am sure there was no man born marked of God above another for none comes into the world with a saddle upon his back, neither any booted and spurred to ride him.

- Richard Rumbold (last words before hanged for planning an insurrection against Charles II, 1679)


It is well that the people of the nation do not understand our banking and monetary system, for if they did, I believe there would be a revolution before tomorrow morning.

- Henry Ford, 1863-1947


"If the American people ever allow private banks to control the issue of their money, first by inflation and then by deflation, the banks and corporations that will grow up around them, will deprive the people of their property until their children will wake up homeless on the continent their fathers conquered."

- Thomas Jefferson


There is no subtler, no surer means of overturning the existing basis of society than to debauch the currency. The process engages all the hidden forces of economic law on the side of destruction, and does it in a manner which not one man in a million is able to diagnose.

- John Maynard Keynes, Economic Consequences of the Peace, 1919


Whoever leaves economic pressure out of history or out of the discussion of public questions is in mortal peril of substituting mythology for reality and confusing issues instead of clarifying them.

- Charles A. Beard


When the thirteen colonies were still a part of England, Professor Alexander Tyler wrote about the fall of the Athenian republic over two thousand years previous to that time:

"A democracy cannot exist as a permanent form of government. It can only exist until the voters discover that they can vote themselves money from the public treasure. From that moment on the majority always votes for the candidates promising the most money from the public treasury, with the result that a democracy always collapses over loose fiscal policy followed by a dictatorship.

The average age of the world's great civilizations has been two hundred years. These nations have progressed through the following sequence: from bondage to spiritual faith, from spiritual faith to great courage, from courage to liberty, from liberty to abundance, from abundance to selfishness, from selfishness to complacency from complacency to apathy, from apathy to dependency, from dependency back to bondage."


"The argument that the two parties should represent opposed ideals and policies, one, perhaps of the Right, and the other of the Left, is a foolish idea acceptable only to doctrinaire and academic thinkers. Instead, the two parties should be almost identical so that the American people can 'throw the rascals out' at any election without leading to any profound or extensive shifts in policy. The policies that are vital and necessary for America are no longer subjects of significant disagreement, but are disputable only in terms of procedure, priority and method..."

- Carrol Quigley, Tragedy and Hope [Page 1248-1249]