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Parents Television Council - Because Our Children Are Watching


The PTC Seal of ApprovalTM

Honoring the best in entertainment and advertising


The PTC recognizes excellence in the entertainment and advertising industries by awarding its PTC Seal of Approval. This award is given to worthy television programs, made-for-TV movies, motion pictures, home products, and advertisers that help parents by providing or sponsoring entertainment suitable for the entire family. Like the Good Housekeeping Seal, the PTC Seal of Approval gives consumers the information and confidence they need to make the best choices.


The PTC presents two prestigious Seals of Approval: The Entertainment Seal of Approval and the Advertiser Seal of Approval. Both represent quality and social-responsibility.


Entertainment Seal of Approval


The PTC Entertainment Seal of Approval salutes the best in Hollywood entertainment. Awarded to outstanding films, television programs and DVDs, each prospective Seal candidate is carefully screened.


Two PTC reviewers must personally preview each production. Their decisions are based on the PTCís comprehensive Entertainment Analysis Form which documents every instance of sex, violence and profanity whether visual, implied or spoken. In the end, a production that receives 100 points and after careful deliberation with PTC executives are awarded the Entertainment Seal of Approval.


With the Entertainment Seal of Approval, parents have the confidence of knowing that they wonít be surprised by inappropriate content unsuitable for their family. They can read a review that tells them in detail what to expect in a production. They are then armed with all the information they need to make decisions appropriate for their family. Itís no wonder then that the PTC entertainment reviews section is the most popular section in the PTC website.


“When marketing a family film, it is always helpful to have the support of an organization such as the Parents Television Council.” HOLLYWOOD REPORTER


While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart." Dick Rolfe, The Dove foundation's founder and chairman discussing their new study.


Click here to see our featured list of Entertainment Seal of Approval winners.

To submit your production for PTC Seal of Approval review click here.


Advertiser Seal of Approval


Annually the Parents Television Council names the top ten advertisers that support, through their television advertising, programs that are socially-responsible and family-friendly. This prestigious award salutes corporations that promote quality entertainment, rather than programs that are filled with gratuitous sexual content, graphic violence or profanity.

The PTC selects winners through an arduous analysis of corporate television advertising patterns. Based upon the PTCís customized computer system, Entertainment Tracking System (ETS), a comparative analysis is made of the leading television advertisers and the network and selected cable shows they purchase. Companies that consistently purchase advertisements on quality family-friendly programs are collected in the ETS data base. The top ten leading companies from this list then comprise the Advertiser Seal of Approval winners.

This yearís 2005-2006 Advertiser Seal of Approval winners are:

  1. The Coca-Cola Company

  2. The Campbell Soup Company

  3. The Walt Disney Company

  4. Ford Motor Company

  5. Cingular Wireless

  6. Altria Group [Parent company of Kraft Foods, Post Cereals, Jell-O desserts, Maxwell House coffees, Oscar Mayer foods, Miracle Whip, DiGiorno, Stove Top Stuffing, Crystal Light drink mixes, Kool-Aid, Cool Whip, Minute Rice, Shake Ďn Bake, Country Time drink mixes, Altoids]

  7. DreamWorks

  8. Schering-Plough Corp. [Products include: Claritin, Dr. Scholls, Nasonex]

  9. Darden Restaurants, Inc. [Parent company of Olive Garden, Red Lobster, Bahama Breeze, Smokey Bones BBQ]

  10. Sears Holdings Corp.

© 1998-2006 Parents Television Council. All rights Reserved.

Parents Television Council,, PTC, Clean Up TV Now, Because our children are watching, The nationís most influential advocacy organization, Protecting children against sex, violence and profanity in entertainment, Parents Television Council Seal of Approval, and Family Guide to Prime Time Television are trademarks of the Parents Television Council.