Producer Gregory is the founder of production company Great Guns. With offices in London and Los Angeles, the company’s present roster includes directors Who?, The Hughes brothers, Luis Gerard, Tom Geens, Stefan Lindfors, Olly Blackburn, Lawrence Jacomelli, Giles Greenwood and Why Not Associates. This stable of talent has recently produced spots for clients such as Nike, Coca Cola, VW, T-Mobil, AppealNow, HSBC, Vanity Fair, Audi, Virgin Trains and campaigns for the COI. In addition to the main roster Great Guns works with and represents the drama directors Gurinder Chadha, Michael Mann, Taylor Hackford, Roger Corman, David Nutter .
In 1998, she produced and co-created with Paul Shearer and Rob Jack the epic ‘Cheat’ spot for Guess?. The resulting commercial won 84 awards worldwide, including four D&AD Pencils and was probably the first ’advertainment’ ever produced. At the invitation of Stu Bloomberg, then president of ABC, Gregory ventured into US broadcast as Co-Creator and Executive Producer of a primetime ABC/Columbia-Tri-Star drama series ‘Push’. In addition to the television series Gregory has produced four films, The Naked Cell, Split Second, Different for Girls and The Beatniks.
At the same time, she ran Young Guns, a division to launch directors into commercials. The most notable Young Guns include Laurence Dunmore, Jason Smith, Paul Street, and Stephen Norrington.
Gregory recently started Good TV Ltd to create original ideas for television. Her partners in the new venture are Jonathan Durden, the president of PHD Media, and acclaimed UK television directors Andy Wilson, Robin Sheppard and Richard Boden.