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Twitter, Inc.

When we started Obvious in October of last year, we had a good feeling about Twitter. However, it had been launched publicly three months before and was only growing slowly. I wouldn't have guessed that by March it would be consuming all our resources (our weekends, our servers...).

As I've mentioned before, the plan for Obvious is to build a series of products, which hopefully gain from being part of the greater whole. I also said, "When justified by growth, resource needs, and desire of the team, we will spin off growing properties to form their own entities...."

The time has come for Twitter to make that leap. We're happy to announce that Twitter is graduating from the home of Obvious and becoming its own company—appropriately named, Twitter, Inc.

What does this mean? By some measures, it's just a legal technicality. Because we haven't had time to devote to anything else, Twitter is the only thing Obvious does (except for some occasional maintenance on Odeo, which will continue until we transfer it to its new owner). And all the people who work for Obvious will continue to work on Twitter (albeit, in different capacities in some cases).

The reason for the shift is because, as Twitter continues to grow, it will gain less from being under the Obvious umbrella and perhaps even push that umbrella until it flips inside out. Which doesn't make the umbrella happy, and just gets in Twitter's way. Perhaps I took the metaphor too far. The point is, we have big plans for Twitter, and it should stand on its own.

The CEO of Twitter, Inc. will be Jack Dorsey. Besides being the genius behind the Twitter idea, Jack has shepherded the project from its humble beginnings to this day. The rest of the team (currently, seven others) will continue their roles.

My title is co-founder—in addition to board member and investor—so I'll continue to be closely involved and helping out in many ways for the foreseeable future. Twitter is still my main concern, and I have no desire to create distractions from that. But this does clear the way for Obvious to pursue new projects when the time is right.

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13 Comments:

Christopher: Congrats to you guys -- Sacca
4/18/2007 12:14 PM  
Eric: Congrats, all!

-Case, from NYC
4/18/2007 2:49 PM  
Dmitry Chestnykh: Congrats... but I don't get it :)
4/18/2007 2:59 PM  
Chris Heuer: really glad to see this - excited about the potential for this as an independent entity...
4/18/2007 3:31 PM  
Digital: Way to keep your eye on the ball. Congrats!
4/18/2007 3:52 PM  
Heather: huzzah
4/18/2007 3:58 PM  
Santosh: Good Wrok, Ev, and team. Congratulations Jack Dorsey.
4/18/2007 4:12 PM  
53cubed: Congratulations! Go Twitter!
4/18/2007 4:30 PM  
Chris: Right on.
4/18/2007 9:28 PM  
Matthew Knight: cool - will be interesting to see how this helps twitter in the future months, now you've pushed it from the obvious nest.
4/18/2007 11:52 PM  
Soyapi: Congrats and Best Wishes!
4/19/2007 1:41 AM  
Sebastian: @dmitry
Two reasons:

1. Investors can buy stakes of Twitter without having control over other Obvious Inc. products.

2. Seperate teams make it easier to develop other products.

So over the time, Obvious Inc. will become a holding organisation that test-tubes projects and spins them off if they have market potential.
4/19/2007 5:30 AM  
Brainspackle: Twitter = Stalking 2.0
4/19/2007 6:17 PM  

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This is the blog of Obvious Corp. Obvious Corp is a small company in San Francisco that builds stuff for people on the web.

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