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Australia
Australia
Overview

Australia’s first large scale automotive manufacturing facility was formed in 1931 when General Motors Australia merged with Holden’s Motor Body Builders to form General Motors Holden’s Limited (now Holden Ltd). The Holden name, however, is older than the motorcar itself and has been associated with transportation in Australia since the gold boom days of the early 1850s. That’s when it first appeared above J.A. Holden’s leather and saddlery business in Adelaide, South Australia.

Holden has a special place in Australia’s history as the manufacturer of the first all-Australian passenger car in 1948. Today, Holden has evolved from a domestic manufacturer into an internationally competitive global company exporting vehicles, engines and automotive expertise to diverse markets. Holden employs more than 9700 people Australia-wide and has produced more than six million vehicles and four million engines.

Holden’s major operating facilities are located at Fishermans Bend (technical centre, administration and engine manufacturing plants), Dandenong (spare parts operation) and Lang Lang (automotive proving ground) in Victoria; as well as Elizabeth (vehicle manufacturing plant) in South Australia.

As the designer and manufacturer of Commodore – the nation’s top-selling passenger car since 1996 – and the provider of a comprehensive, highly competitive model range that includes Australia’s first locally-produced all wheel drive vehicles, Holden offers products that satisfy the most demanding expectations.

The Holden passenger model range is made up of Caprice, Statesman, Monaro, Adventra, Calais, Berlina and Commodore, Vectra, Zafira, Astra, Barina and Cruze. The light commercial vehicle range is comprised of Holden Ute, Crewman, Crewman Cross 8, One Tonner, Rodeo and Combo.

Although Holdens of the future will change in profile, be powered by different engines and introduce ever more innovative features, the process of change generated through such initiatives will be forever linked to the company’s heritage by the lion emblem displayed proudly on its products.

Facilities

Head Office, Engineering & Design Centre
Port Melbourne, Victoria
Design; engineering; national sales and marketing; customer satisfaction and quality; finance; human resources; product, business and strategic planning; purchasing and logistics; corporate affairs; legal; information systems and services; vehicle line executive group.

Holden Engine Operations
Port Melbourne, Victoria
Manufacture and assembly operations for Family II four-cylinder and Global V6 engines, foundry and component manufacturing facilities.
Year opened: 1942 (1981 in L4 Family II production form.
Global V6 plant opened: 2003.
Plant size: 42.43 hectares

Vehicle Manufacturing Operations
Elizabeth, South Australia
Products: Caprice, Statesman, Monaro, Adventra, Calais, Berlina, Commodore, Crewman, Crewman Cross 8, One Tonner and Ute. Plastics, body tool design, stamping, sheet metal and body fabrication, paint and vehicle assembly.
Year opened: 1959 (hardware operations)
1962 (body assembly)
Plant size: 123.86 hectares

Holden Service Parts Operations
Location: Dandenong, Victoria
Distribution and marketing of Holden service parts and accessories for the Holden dealer network and international customers.

Automotive Proving Ground
Location: Lang Lang, Victoria
Vehicle development, durability testing, safety test centre and exhaust emission facility.

Holden Learning
Location: Port Melbourne, Victoria.
Training and development programs and conference facilities for all Holden employees.

Holden Innovation
Location: Port Melbourne, Victoria
Identifies future consumer needs and develops the products, technologies and skills for Holden to compete in global markets. Its activities encompass initiatives such as safety, in-car IT systems and alternative propulsion systems.

State Sales Offices
Locations: Victoria, New South Wales, South Australia, Queensland and Western Australia.
State sales offices
Provide a direct interface between Holden and its dealer network, giving support in the areas of fleet sales, service and parts.

Employment

9,724 (as of January 2004)

Sales and Production

2004 retail sales:

  • Passenger vehicles – 124,855
  • Light commercial vehicles - 47,631
  • Sports utility vehicle – 5,541
  • Total vehicles – 178,027
  • Total 2004 vehicle production: 165,252
  • 2004 daily capacity: 835 cars per day.
  • Total 2003 engine production: 257,327.

2004 Engine volumes:

  • Family II four cylinder: 143,897
  • ECOTEC V6: 57,341
  • Global V6: 55,999

2004 Average Daily Engine Production

  • Family II and V6: 1136
2004 Exports
  • Total Engines 147,029

In 2004, Holden Family II four-cylinder engines were exported to South Korea, China, Thailand, South Africa and South America. Global V6 engines were exported to Mexico.

  • Total Vehicles 52,372

Commodore was exported to the Middle Eastern markets of Saudi Arabia, Bahrain, Oman, Syria, Lebanon, United Arab Emirates, Qatar, Kuwait and Iraq and to South Africa, New Zealand, Thailand, Malaysia, Singapore, Fiji, Brunei and Brazil. Statesman/Caprice models are exported to Middle East regions and New Zealand and shipments to South Korea and China begin early in 2005.

Monaro was exported to the United States, Middle East regions, the United Kingdom and New Zealand. Ute models were exported to South Africa and New Zealand, where the Holden Adventra, Crewman, Cross 8 and One Tonner were also sold.

Engineering Services

Specialist Holden engineering services support GM product programs in the Asia Pacific region and in Europe.

Holden earned a total of $1.24 billion on vehicle, engine and component exports in 2003.

Imports

Holden imports eight GM products and various automotive parts and accessories::

  • Astra: AH – Antwerp, Belgium; TS (Astra Classic), Gliwice, Poland
  • Astra Convertible: Turin, Italy
  • Barina: Zaragoza, Spain
  • Combo: Azambuja, Portugal
  • Cruze: Hamamatsu, Japan
  • Rodeo: Rayong, Thailand
  • Vectra: Russelsheim, Germany
  • Zafira: Rayong, Thailand.
Other Operations
  • Holden Financial Services
  • Holden Leasing
  • Holden Special Vehicles (HSV)
  • Isuzu-General Motors Australia Limited
  • Saab Automobile Australia.
Headquarters/ contact info

Fishermans Bend
Head Office
241–261 Salmon Street
Port Melbourne Victoria
Postal Address:
GPO Box 1714 MELBOURNE VIC 3001
Phone: +61 3 9647 1111
Fax: +61 3 9647 2550
www.holden.com.au

More information